Build a business on YouTube

Build a business on YouTube

We’ll share insights for turning your YouTube channel into a business. Learn about setting up your business, defining and communicating your brand, scaling up your business with more resources, and promoting your brand through media opportunities.

To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

We’ll share insights for turning your YouTube channel into a business. Learn about setting up your business, defining and communicating your brand, scaling up your business with more resources, and promoting your brand through media opportunities.

To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

  1. Advertising your channel**

    Help accelerate your channel’s growth with an effective advertising strategy. In addition to building your channel organically, another way you can reach and engage more viewers is by investing in advertising on YouTube.

  2. Setting up your business

    Take the first step toward building your channel into a business. Create a business framework and decide what business structure is right for you.

  3. Defining and communicating your brand

    Branding affects how others perceive you, your channel, and your business. Learn how to evaluate your brand, develop a brand strategy, and communicate your brand identity.

  4. Promoting your business

    Move your channel and business forward by representing and promoting your brand in the media. Find out how to prepare for your interactions with the media to deliver your story.

  5. Operating a business at scale

    Every channel grows at a different pace—ask yourself if it’s time to build a team and/or automate tasks to help you scale your business. Learn what to consider when hiring people and choosing productivity tools.