Creative treatments for video content

Creative treatments for video content

Creating branded content for YouTube can be an extremely efficient investment: consider these principles, pioneered by independent creators, to produce sustainable content quickly, and at a reasonable cost. Can you make an unskippable ad? YouTube provides an array of tools to performance-test existing content.

Creating branded content for YouTube can be an extremely efficient investment: consider these principles, pioneered by independent creators, to produce sustainable content quickly, and at a reasonable cost. Can you make an unskippable ad? YouTube provides an array of tools to performance-test existing content.

  1. Turn viewers into fans

    The ten fundamentals of a creative strategy can help large organizations think and solve problems like top YouTube creators.

  2. Move like a creator

    Successful execution means mastering resource allocation and working like a producer (whether you produce videos in-house or not).

  3. Test for success

    Predict which creative concepts might best resonate with your target audiences with Google testing tools.

  4. Make strong creative choices

    TrueView ads can be skipped, but certain creative considerations and choices may make your ads unskippable. How do you sell an advertisement?

  5. Formats jumpstart stories

    Repeatable, predictable content formats can make Hub content friendlier for your viewers, your creative and production teams, and your budget.