Express yourself with Stories

YouTube Stories are short, mobile-only videos that allow creators with 10,000 subscribers or more to personally connect with their audience in a casual, in-the-moment way. This course will show you how to create a Story and share best practices for using them to engage your fans.

  • Estimated time to complete: 15 mins
  • Level: "I'm new to Stories"
  • Number of subs to qualify: 10,000
  • Date published: November 25, 2019

Heads up: When you set your audience as “made for kids”, we'll restrict certain features to comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws. If your channel is made for kids, your channel won’t have Stories. Find more here.

  1. Stories overview

    In this video, we’ll give you an overview of YouTube Stories -- short, mobile-only videos that allow eligible creators with 10,000 subscribers or more to connect with their community more casually, in the moment and on the go.
  2. How to set up a Story

    To create a Story:

    1. Sign into YouTube on mobile.

    2. Tap the camera icon

      then “Story”.

    3. Tap the capture button to take a photo, or hold it down to record a video.

    4. Add effects like music, filters, stickers, and text.

      Tip! Use an @mention to tag other creators, or reply to a comment from a fan.

      Tip!Share your videos or videos from another channel with the video sticker, which allows your audience to add the linked video to their watch later playlist.

    5. Trim your story and save it to your phone’s camera roll if you want to use it later.
    6. Once your Story is ready, tap “Post”.
  3. Check your knowledge!

    See what you know about Stories
  4. Stories in action

  5. Tips for creating Stories

    Let your fans know about your Stories.

    • Give your audience a heads up that you’re starting to use Stories in your regular videos, in a Community post, or even make an entire video announcement for your Stories, letting fans know why they should tune in and what content they can expect.

    Be consistent with your Stories.

    • Viewers like to anticipate the content you post and when you’ll post it. Try turning Stories into a series you can repeat. This gives fans something fun to watch that will keep them coming back.
    • Ideas: Try an “Outfit of the day” or “fun facts about me” series!

    Try something new.

    • The most successful Stories show viewers something new that can’t be found in your existing videos and do more than just notify them about your latest upload. What else could you include?
    • Tip: Stories have no effect on the discovery potential of your main videos, so it’s a great way to experiment with new content ideas and reach new audiences!

    Bring viewers behind the scenes.

    • Show fans moments they can’t see anywhere else -- like showing your recording or editing process to get them excited about upcoming videos.

    Share your channel milestones.

    • Viewers who watch Stories are some of your most engaged fans, so it’s important to share your biggest moments with them! For example, you can use Stories to celebrate crossing subscriber thresholds and thank your fans for their support.
  6. How Stories are shared

    Where can I see Stories?

    • Stories are mobile only and may show on the Subscriptions feed to subscribers, and on Home and watch pages to new viewers.
    • You can check out your own story by tapping your channel icon in the Stories row on mobile, Home or on the Subscriptions feed.

    How can I see how a Story is doing?

    • You'll see the number of views and comments on each of your own story posts at the bottom of the player.
    • You can only see the number of views and comments on an active story, and these numbers are only available to you -- not to Story viewers

    How long can I see Stories?

    • Stories expire after 7 days. It’s best to post at least every 7 days to keep your channel presence active for both subscribers and nonsubscribers.