Growing your audience - Creator Academy YouTube

Growing your audience - Creator Academy YouTube

Grow your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.

Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.

  1. Craft searchable titles

    A catchy headline can help you hook viewers.

  2. Make clickable thumbnails

    90% of the best-performing videos on YouTube have custom thumbnails. Attract more viewers and increase watch time by creating visually interesting, click-compelling thumbnails of your own.

  3. Search and discovery on YouTube

    We know you put a ton of time and energy into making videos and it’s important for you to understand how they get discovered. The goals of YouTube’s search and discovery system are twofold: help viewers find the videos they want to watch, and maximize long-term viewer engagement and satisfaction. Get a better understanding of how the system works, where your content is surfaced, and what you can do to give your videos the best chance for success.

  4. Write smart descriptions

    YouTube is one of the largest search engines in the world. And writing descriptions with keywords can help viewers find your videos more easily through search.

  5. Let cards do the work

    Use cards and end screens to encourage your viewers to take an action.

  6. Keep ‘em watching with playlists

    Viewers like to watch more of a good thing. Organize your videos into easy-to-find catalogs of playlists and sections.