Grow your audience

Grow your audience

Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.

Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.

  1. Keep ‘em watching with playlists

    Viewers like to watch more of a good thing. Organize your videos into easy-to-find catalogs of playlists and sections.

  2. Craft searchable titles

    A catchy headline can help you hook viewers.

  3. Make clickable thumbnails

    90% of the best-performing videos on YouTube have custom thumbnails. Attract more viewers and increase watch time by creating visually interesting, click-compelling thumbnails of your own.

  4. Get discovered

    Learn simple ways to make your videos more discoverable on YouTube.

  5. Let cards do the work

    Use cards and end screens to encourage your viewers to take an action.

  6. Write smart descriptions

    YouTube is one of the largest search engines in the world. And writing descriptions with keywords can help viewers find your videos more easily through search.