Create great content

Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.
To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.
Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.
To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.
10 fundamentals of a creative strategy
We’ve worked with many creators over the years, and along the way, they’ve shared with us common creative strategies that helped them develop great videos and build a loyal community. We call these the “10 Fundamentals”—which we’ve grouped in three buckets: Get viewers; Keep viewers happy; and Keep yourself happy. See how you can put these strategies into practice for your channel.
Shoot on mobile
Create high-quality videos your audience will love with your mobile device.
Vlog like a pro
Learn ways to master the craft of vlogging.
Find your niche
YouTube has a video for everyone. Find your niche so you can rally a community of fans.
Hook them with your channel trailer
First impressions matter. You can win the hearts of unsubscribed viewers with a captivating trailer.