Create great content

Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.

To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

1. Set a creative strategy

   Got a viral video that pulled 100,000 views? Great! But now what? Chances are, if the audience loved it, they’ll want more. Think beyond the one-video hit and consider developing a series of videos that are just as popular. Use these guidelines to test your ideas and give them the best chance of success on YouTube.

2. Collaboration

   Collaborations can be a powerful way to reach new viewers. Forge connections to find a broader audience.

3. Shoot on mobile

   Create high-quality videos your audience will love using a mobile device.

4. Vlog like a pro

   Learn ways to master the craft of video blogging.

5. Find your passion

   YouTube has a video for everyone. Find your niche so you can rally a diehard community of fans.

6. Hook them with your channel trailer

   First impressions matter. You can win the hearts of unsubscribed viewers with a captivating trailer.