Create great content

Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.

To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

1. 10 fundamentals of a creative strategy

   We’ve worked with many creators over the years, and along the way, they’ve shared with us common creative strategies that helped them develop great videos and build a loyal community. We call these the “10 Fundamentals”—which we’ve grouped in three buckets: Get viewers; Keep viewers happy; and Keep yourself happy. See how you can put these strategies into practice for your channel.

2. Shoot on mobile

   Create high-quality videos your audience will love with your mobile device.

3. Vlog like a pro

   Learn ways to master the craft of vlogging.

4. Find your niche

   YouTube has a video for everyone. Find your niche so you can rally a community of fans.

5. Hook them with your channel trailer

   First impressions matter. You can win the hearts of unsubscribed viewers with a captivating trailer.