Create great content

Create great content

Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.

To complete this course: first, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.

To complete this course: first, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

  1. 10 fundamentals of a creative strategy

    We've worked with many creators over the years, and along the way they've shared with us common creative strategies that helped them develop great videos and build a loyal community. We call these the '10 Fundamentals', which we've grouped in three buckets: Get viewers; Keep viewers happy; Keep yourself happy. See how you can put these strategies into practice for your channel.

  2. Shoot on mobile

    Create high-quality videos that your audience will love with your mobile device.

  3. Vlog like a pro

    Learn ways to master the craft of vlogging.

  4. Find your niche

    YouTube has a video for everyone. Find your niche so that you can rally a community of fans.

  5. Hook them with your channel trailer

    First impressions matter. You can win the hearts of unsubscribed viewers with a captivating trailer.