Earn money with ads - Part 1: How ads work

If you’re looking to earn money with ads, you’ll want to understand how ads work and how advertisers think about ads on YouTube. Understanding how creators, viewers and advertisers work together will help you get an idea of whether or not making money with ads makes sense for your channel.

  • Estimated time to complete: 20 mins
  • Level: “I’ve never had ads run on my channel before”
  • How to qualify:
  • Date published: May 7, 2020

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  1. Is my channel ready to earn money with ads?

    Ask yourselves these questions to see if your channel is ready to earn with ads:

  2. How advertisers target

    In this video, we'll teach you how ads work, how to turn ads on, and what ad types are available -- and debunk some myths.

  3. Best practices for mid-roll ads

    Mid-roll ads are a great way to increase your monetization potential. In this video we'll walk you through how to enable them, the difference between automatically placed and manually placed mid-rolls, and some best practices for using them.

  4. Know the different ad formats

    Ad formats

    If you choose to monetize with ads, you can enable some or all ad formats on your channel. Keep in mind you can maximize your revenue opportunities by enabling more ad formats, because this gives advertisers more options to reach your audience.

    Turning on a few or all ad formats does not mean all of these ad types will appear on your video at once, this just means your video will be eligible for the types of ads you select to run on your video.

    Ad format

    What does it look like?

    What is it?

    Where can it run?

    What is the spec?

    Display ads

    Appear to the right of your video and above the video suggestions list.

    Served on desktop and laptop computers

    300x250px or 300x60px image or text ads

    Overlay ads

    Semi-transparent ads that appear on the lower 20% portion of your video.

    Served on desktop and laptop computers.

    468x60px or 728x90px image or text ads

    Skippable video ads

    Inserted before, during, or after your video--ads are up to 3 minutes in length, but are skippable after 5 seconds.

    Served on desktop and laptop computers, mobile devices, TV, and game consoles.

    Full screen in video player

    Non-skippable video ads

    Non-skippable video ads inserted before, during, or after your video--up to 20 seconds in length.

    Served on desktop and laptop computers and mobile devices.

    Full screen in video player

    Bumper ads

    Non-skippable video ads inserted before your video—up to 6 seconds in length.

    Served on desktop and laptop computers and mobile devices.

    Full screen in video player