Activate your nonprofit on YouTube

Activate your nonprofit on YouTube

At YouTube, our mission is to give everyone a voice and show them the world. We want to help people share and build community through their stories. This includes your stories, which bring awareness to social issues and inspire action.

Did you know that 1.5 billion people are logged in and coming to YouTube every single month? That’s the equivalent of one in every five people around the world! On average, our viewers spend over an hour a day watching YouTube on mobile devices alone.

YouTube enables you to reach a large and passionate audience who can help amplify your cause through their social networks. Whether you’re new to the platform or trying to take your channel to the next level, you’ve come to the right place.

We’ve designed this course in the Creator Academy specifically for nonprofits. You’ll learn ways to tell your stories on YouTube through video and capture viewers’ attention with emotion. We’ll also give you quick tips for fine-tuning your channel and getting the most out of YouTube.

YouTube’s built-in tools can help you connect with your viewers, improve your video performance, and even fundraise. We’re excited for nonprofits to captivate and activate supporters on YouTube by leveraging the power of storytelling to reach more than 88 countries around the world.

Ready? Check out these lessons—and join the Creator Community to start discussions with other nonprofits!


At YouTube, our mission is to give everyone a voice and show them the world. We want to help people share and build community through their stories. This includes your stories, which bring awareness to social issues and inspire action.

Did you know that 1.5 billion people are logged in and coming to YouTube every single month? That’s the equivalent of one in every five people around the world! On average, our viewers spend over an hour a day watching YouTube on mobile devices alone.

YouTube enables you to reach a large and passionate audience who can help amplify your cause through their social networks. Whether you’re new to the platform or trying to take your channel to the next level, you’ve come to the right place.

We’ve designed this course in the Creator Academy specifically for nonprofits. You’ll learn ways to tell your stories on YouTube through video and capture viewers’ attention with emotion. We’ll also give you quick tips for fine-tuning your channel and getting the most out of YouTube.

YouTube’s built-in tools can help you connect with your viewers, improve your video performance, and even fundraise. We’re excited for nonprofits to captivate and activate supporters on YouTube by leveraging the power of storytelling to reach more than 88 countries around the world.

Ready? Check out these lessons—and join the Creator Community to start discussions with other nonprofits!


  1. Showcase your movement on your channel

    A few simple tools on your channel can help boost your presence on YouTube. You can customize your channel design to share your story and showcase your unique value. Also, learn how to connect with people both on and off YouTube to promote your cause.

  2. Unleash the power of storytelling

    A great story can change the world. You have the power to transform your casual followers to become passionate supporters. Find out how you can create stories for your nonprofit to raise awareness and inspire action on YouTube.