Platform Overview

Platform Overview

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories.

  1. YouTube Categories

    Content categories organize channels and videos on YouTube and help creators, advertisers, and channel managers identify with content and audiences they wish to associate with. Success within a content category includes mastery of the foundational best practices and relevant content optimization.

  2. How YouTube operates

    Why should creators, brands, and viewers be on YouTube? Learn who makes up the YouTube ecosystem and how you as a channel manager can have impact.