Optimizing video distribution

Optimizing video distribution

Over 400 hours of video are uploaded to YouTube every minute. So if you want your videos to be seen, a thoughtful distribution strategy is often as crucial as your content or creative strategies. How are videos promoted and discovered? How can you get your message in front of the right viewer at just the right moment?

Over 400 hours of video are uploaded to YouTube every minute. So if you want your videos to be seen, a thoughtful distribution strategy is often as crucial as your content or creative strategies. How are videos promoted and discovered? How can you get your message in front of the right viewer at just the right moment?

  1. Test, learn, iterate

    The results that can be surfaced after a campaign will become a vital resource for your next one. Did your campaign meet its business goals?

  2. Promote yourself

    Promotion is as vital as production. Discover paid tools from Google and YouTube to support video campaigns on and off the platform.

  3. Boost discovery

    Learn best practices to drive viewership, optimize videos for organic discovery, and support more effective video campaigns on YouTube.

  4. Cut through the clutter

    With millions of videos, and 400+ hours of new video uploaded every minute, YouTube is a great place to find a video—or to lose one.