Earn money with Super Chat and Super Stickers
Super Chat and Super Stickers provide another way to monetise your channel while also engaging with your community. In this module, you'll learn about how Super Chat and Super Stickers work, and be able to decide if and how to use these features as part of your channel offerings.
- Estimated time to complete: 15 mins
- Level: 'I've never used Super Chat or Super Stickers before'
Need more help with Super Chat and Super Sticker? Visit the Help Centre.
Heads-up: When you set your audience as 'made for kids', we'll restrict certain features to comply with the Children's Online Privacy Protection Act (COPPA) and other applicable laws. When this happens, live chat won't be available on individual videos or live streams, including the use of Super Chat and Super Stickers. Find out more here.
Are Super Chat or Super Stickers right for you?
Is Super Chat/Stickers right for my channel?
Use this guide to help determine if Super Chat and Super Stickers might be right for your channel
What are Super Stickers?
What are Super Stickers?
Similar to Super Chat, viewers can also buy Super Stickers during live streams or Premieres. Super Stickers are digital or animated images that let viewers greet, congratulate, express support or convey emotions in response to what is happening live.
Much like Super Chats, Super Stickers will appear in the chat stream and remain pinned at the top for a period of time.
How can I enable Super Chat or Super Stickers?
If you are interested in enabling Super Chat or Super Stickers, follow the steps outlined in the Help Centre.
Where can viewers use them?
Are Super Chat and Super Stickers working for my channel?
Every good strategy includes taking a look at the numbers and measuring performance. Metrics will be available in YouTube Analytics 48–72 hours after your live stream or Premiere ends. Pay special attention to:
- Number of Super Chats and Super Stickers
- Average donation amount (Note: Revenue may vary due to service fees, sales tax or other charges)
- Concurrent viewers and how they change relative to what is happening on screen
- Filter results by geography or date
Best practices when using Super Chat and Super Stickers
Call to actionMention the Super Chat and Super Sticker features in your live stream or Premiere, and bring it up again if chats drop off. Fans are more likely to try them out when they see others doing it.
Thank viewerswho have purchased Super Chats and Super Stickers, no matter the amount of their donation. Viewers are more likely to come back to future live streams if you engage with them and make them feel appreciated.
Acknowledge and recognise viewerswho frequently send you Super Chats or Super Stickers – maybe keep track of the top 5 or so.
Remind viewershow Super Chats and Super Stickers can help to fund your projects. Setting a goal and sharing it with your viewers is a powerful way to rally support.
Make it interactiveThink of ways that Super Chats and Super Stickers can impact your content or trigger on-screen actions. Set up different sound effects for Super Chats and Super Stickers, or get creative with smart plugs triggering surprising actions for donations over a certain amount.
Set challengesfor when you hit certain milestones or thresholds. You can do something small, silly and fun once you receive 25 Super Chats.
Consider giving written creditin the comments or at the end of your video to viewers who've sent some Super Chats or Super Stickers your way. Especially if you were not able to thank them in real time.
Need inspiration? Take a look at how other creators have integrated Super Chat and Super Stickers
With the use of smart plugs and a third-party app, SuperGeeks used Super Chat and Super Sticker donations to trigger funny events live.
Harry Mack freestyles using words from the live chat and gives bigger shoutouts to Super Chats. He also promises to send a custom freestyle video to anyone who sends a $25+ Super Chat.
Thanking someone for using Super Chat can be simple and effective.
What is Super Chat?
In this video, YouTube creator Preston from PrestonPlayz and TBNRFrags discuss all the things he's learned about using Super Chat, and shares some of his best practices for using the feature.