Working with creators

Working with creators

YouTube creators can have more influence over today’s teenagers as pop singers or movie stars. Many have built global brands by sharing compelling stories with deep sincerity. And they’re already talking to audiences that you want to reach. Knowing how to find—and collaborate with—these influential creatives can increase your credibility with any demographic.

YouTube creators can have more influence over today’s teenagers as pop singers or movie stars. Many have built global brands by sharing compelling stories with deep sincerity. And they’re already talking to audiences that you want to reach. Knowing how to find—and collaborate with—these influential creatives can increase your credibility with any demographic.

  1. Working with creators

    Who's in charge when brands and creators work together? It can be a balancing act. Trust happens when everyone's up-front about their goals.

  2. Branded collaborations

    Explore ways brands can collaborate with creators, and a workflow that can streamline how well organizations and creators work together.

  3. Who are YouTube creators?

    The power of YouTube creators comes from a diversity of voices and styles, and is amplified by deep connections with their loyal audiences.

  4. The creator advantage

    Brands broadcast; creators connect. YouTube influencers already speak to (and are trusted by) your target audience, no matter what you're promoting.

  5. Great results with creators

    YouTube influencers are their own brands. A productive partnership demonstrates respect for the creator’s goals and process.