YouTube Creator Academy
Discover expert tips for using Content ID. Explore how various claiming scenarios impact monetisation, and find out how you can customise policies for more precise control over your content on YouTube.
You can change lives by making educational videos on YouTube! YouTube is a powerful medium for learning because it's accessible to worldwide audiences and hosts a diverse collection of learning videos. This course offers strategies for all creators interested in making educational videos on YouTube – whether you want to provide skill-building tips and help viewers advance their career, teach an online curriculum, make 'how-to' videos or experiment with an entertaining learning series. Click into the lessons below to get started.
Find long-term success by building a loyal fanbase. Socially engage with your audience on and off YouTube to see results.
Beauty and fashion videos on YouTube range from helpful tutorials to personality-driven series. Many successful beauty and fashion channels adopt existing strategies and formats, but often the most successful take a unique approach to their subject that allows them to stand out from the crowd.
Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.
YouTube Live is a fast, powerful way to connect with your audience in the moment, and grow your channel. You can use live streaming to share experiences and unscripted responses to events, news and even unboxings. The YouTube Live dashboard gives you instant analytics and offers tools, like chat, that let your audience communicate with you (and each other) while live.
You'll learn how YouTube Live can complement your day-to-day programming:
- There are many creative approaches to draw your viewer in when you live stream. You can easily share unfiltered moments, emotional reactions and even behind-the-scenes events.
- There's no post-production (unless you plan on trimming or making a new video), making it a great way to make videos when you don't have a lot time.
- You can also stream on mobile when you're on-the-go or with the latest technology; low latency, high definition up to 4K and even 360-degree live video.
- All of your videos, live and videos-on-demand (VOD), have one unified home on YouTube. Live-streamed videos are automatically added to your channel just like an upload.
- Your audience can participate and help guide the stream from live chat and use moderation tools to foster a friendly community.
Get the scoop on how monetisation works on YouTube and ways you can make money on your videos.
Starting a channel on YouTube? Learn the fundamentals to creating your ultimate channel and keep it thriving on YouTube.
Over 400 hours of video are uploaded to YouTube every minute. So if you want your videos to be seen, a thoughtful distribution strategy is often as crucial as your content or creative strategies. How are videos promoted and discovered? How can you get your message in front of the right viewer at exactly the right moment?
Turn your ideas into great videos by borrowing strategies that filmmakers use like creating scripts, schedules, storyboards and more. Learn why these tools can benefit shoots big or small.
YouTube creators can have more influence over today's teenagers than pop singers or film stars. Many have built global brands by sharing compelling stories with deep sincerity. And they're already talking to audiences that you want to reach. Knowing how to find – and collaborate with – these influential creatives can increase your credibility with any demographic.
Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.
Build your presence and fan base on YouTube, understand how monetisation and copyright work, and ultimately, grow your music and career.
Every audience is different. Learn how to reach the viewers that you want and make your channel a daily destination for them.
Learn to set up a channel, promote your music, encourage fans to tune in, and take your channel to the top of the charts.
Today’s media landscape is changing and channel managers can learn how to best support and grow the channels that they manage in the YouTube ecosystem by assessing how a channel fits into different content categories.
Set your gaming channel up for success with these tools and techniques.
Disclaimer: Different game publishers have different rules around how their games can be used and/or potentially monetised on YouTube. Make sure that you understand the terms and conditions for any game footage that you plan on uploading.
We’ve worked with many of YouTube’s most successful creators to identify what it takes to grow their channel on YouTube. Through this process, we’ve noted their goals, approach and measured results. For a look into these insights, take a look the case studies listed below.
To access the case studies, click Start lesson.
Are you responsible for digital rights management? Discover how to manage digital rights at scale with Content ID to automate the process for monetising, tracking or blocking videos.
YouTube Analytics is your channel's pulse. Learn how to uncover trends to see what’s working and what's not. Find out who’s watching, what they like to watch and which videos could make you the most money.
Find out how YouTube's Content Manager CMS allows for effective channel management of large repositories of content. Identify data from YouTube that can help you manage your business across multiple channels.
Does your organisation have a compelling YouTube content marketing strategy? Today's consumers are more in control of watching what branded messages appear on their screens than ever before. How – and if – you are positioned in the YouTube landscape can have an enormous impact on your brand positioning and success.
At YouTube, our mission is to give everyone a voice and show them the world. We want to help people share and build community through their stories. This includes your stories, which bring awareness to social issues and inspire action.
Did you know that 1.5 billion people log into and visit YouTube every single month? That's the equivalent of one in every five people around the world! On average, our viewers spend over an hour a day watching YouTube on mobile devices alone.
YouTube enables you to reach a large and passionate audience who can help amplify your cause through their social networks. Whether you're new to the platform or trying to take your channel to the next level, you've come to the right place.
We've designed this course in the Creator Academy specifically for nonprofits. You'll learn ways to tell your stories on YouTube through video and capture viewers' attention with emotion. We'll also give you quick tips for fine-tuning your channel and getting the most out of YouTube.
YouTube's built-in tools can help you connect with your viewers, improve your video performance and even fundraise. We're excited for nonprofits to captivate and activate supporters on YouTube by leveraging the power of storytelling to reach more than 88 countries around the world.
Ready? Take a look at these lessons – and join the Creator Community to start discussions with other nonprofits!
Share your stories with a global audience. Channels geared towards worldwide audiences often see an uplift in key metrics like watch time and subscribers. You can increase accessibility of new and existing videos with platform tools that translate and transcribe them. Additionally, certain types of videos tend to be more relevant to all audiences. Learn strategies to boost the visibility of your channel to audiences around the world.
Curious about copyright? Find out why it’s important to consider copyright when publishing content online. Recognise what tools are available for creators and content owners to handle copyright protection on YouTube.
Dive into revenue on YouTube – what the benefits are, ways to maximise your revenue streams, how ads are served and how you can measure revenue performance.
This course is targeted to business users who manage many channels and assets with access to YouTube's Content Management System (CMS) and Content ID. This course will:
- How you how to use the Content Management System to set up your channels under an umbrella Content Owner
- Provide you with details on the different ways that you can bulk upload your content and assets into YouTube
- Get you ready to use the right types of reports so that you can diagnose how well your channels are performing
- YouTube Analytics in Creator Studio
- YouTube Analytics for Content Owners
- Downloadable Reports
Creating branded content for YouTube can be an extremely efficient investment: consider these principles, pioneered by independent creators, to produce sustainable content quickly, and at a reasonable cost. Can you make an unskippable ad? YouTube provides an array of tools to performance-test existing content.
See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognise what questions you can ask and what data you can analyse to determine next steps.
Brands that succeed on YouTube make content that provides value to viewers: videos that people want to watch. Billions come to YouTube every day to learn something, do something, feel something – and very frequently, because they want to buy something. Brands can integrate content frameworks to make the message more compelling and guide consumer decisions.
Captivate your audience with lighting and camera choices. Stir emotions and set the scene with thoughtful visual design.
Want to turn your channel into a thriving business? We’ve taken the best of what we’ve learned from creators and the businesses, brands, and companies that top creators have worked with to get you started with turning your successful YouTube channel into a business.
Get an overview of asset monetisation on YouTube. Recognise how to monitor data in YouTube Analytics and downloadable reports to troubleshoot revenue fluctuations and maximise revenue opportunities.
360-degree video and virtual reality are changing how audiences experience video. This course will get you acquainted with this new technology, help you decide whether producing videos in 360 is right for your channel and offer some tips to getting started.