Self-Certify videos for ads
In this video, we'll walk you through our new Self-Certification program for running ads on your videos - what it is, how you use it, and some tips to keep in mind.
Hey creators. As you likely know, YouTube relies on a combination of machine learning and human input to decide what content complies with our advertiser-friendly guidelines -- and what doesn’t. In other words, what content might get you a yellow dollar sign icon (which means limited ads), versus a green dollar sign (which means fully monetizable). Sometimes these automated systems can make mistakes -- which we know can be frustrating.
I’m Tim, and in this video, I’ll talk about a new program we’re testing with some creators called Self-Certification where you tell us what videos do and don’t comply with our advertiser-friendly guidelines. We then use your input to help decide what ads to run on your videos. The goal? To reduce errors from our automated reviews, and help your videos get monetized more accurately from the start. Let’s walk through how this works [add screencast of upload process]
[Scenario 1] If you know your content complies with our advertiser-friendly guidelines, the process is pretty simple. Once you’ve turned monetization “on”, under “content ratings” select “none of the above”. Not familiar with our advertiser-friendly guidelines? Click the link in the description.
[Scenario 2] If you know your content doesn’t comply with our advertiser-friendly guidelines, rate your video accordingly. You should see here [screen] that your video is going to receive limited ads (or a yellow icon). We know it might feel weird to tell us your video isn’t suitable for all advertisers, but when you’re able to rate your content accurately, it lets us know that we can start to trust your ratings for future uploads and not have to rely on our automated systems.
[Scenario 3] If you’re not sure how to rate your video, upload it as unlisted and err on the side of caution by selecting the next option down. Once you do that, request a manual review. This way, our human raters can give you a final decision before it goes out to all your viewers. Once you have confirmation, you can publish your video, or go back and make edits and upload a new version.
Also note that when you get the final decision from a human rater, they will leave some notes as to why that decision was made. This will help you understand the choice for future context.
[Scenario 4] What happens if you don’t rate your content accurately? If you’re unable to identify your content accurately, we default back to using our automated systems. However, do know that repeatedly misrepresenting your content can lead to your channel being reviewed for inclusion in the YouTube Partner Program.
But when you rate your content accurately, it lets us know that we can start to trust your ratings for future uploads instead of our automated systems.
Well, now that you know what this program is about and how it works, here are some extra tips:
- Review YouTube’s advertiser-friendly guidelines and examples. You can find more detail in the Help Center article linked in the description below.
- Enable monetization, regardless of how you rate your video. Why would you do this? Because even if you mark your video mature, there still may be some advertisers out there who are willing to show their ads on it. You can also earn revenue from YouTube Premium.
- Be accurate with your ratings -- especially for videos that are not advertiser-friendly. It is more important for us that you accurately identify brand unsafe content yourself -- the type that gets a yellow icon. If you're not able to identify yellow icons yourself, we'll need to keep using our automated systems to do so
Well, what do you think? Do comment below. We hope this program will help reduce errors with our automated systems and ultimately help you earn more revenue overall.
If you’d like to learn more about our Self-Certification program and what else we’re doing to run more ads on videos with yellow icons, check out this video from Creator Insider. And be sure to subscribe for weekly videos here on the official Creators channel. Thanks!