How YPP and ad-friendly guidelines fit together
This video gives an overview of YouTube Partner Program policies and advertiser-friendly guidelines -- important things for you to know if you want to make money with your channel.
Welcome back to this 3-part series about YouTube’s rules of the road. In the first two videos, we talked about Community Guidelines and Copyright. In this last video, I’ll get into how the YouTube Partner Program and our Advertiser friendly content guidelines work.
YouTube Partner Program & Advertiser Friendly Guidelines
Now that you’ve posted content that complies with those, what else could there be? Well, in order to make money on YouTube, you need to join the YouTube Partner Program -- or YPP. We built policies for YPP with the goal of rewarding creators who work hard on unique and original content. That means we don’t allow channels into the program that are auto-generating repetitive content, or just reposting content already posted by others -- even if they have permission. You can review a full list of YPP policies here.
Once you’re in YPP, you can make money from features like Channel Memberships, Super Chat, or even create your own merch. You can also run ads on your videos.
But, in order to make money from ads on YouTube, your content must follow YouTube’s Advertiser-friendly Content Guidelines.
Brands come to YouTube to connect with potential customers, but it’s important to them that their advertisements only show on content that aligns with their brand. Because of that, we’ve worked closely with advertisers and based on their feedback have created advertiser friendly guidelines. Advertiser friendly content is appropriate for most audiences and does not feature sensitive content such as sexually suggestive content or drug consumption. Some brands are willing to show their ads on more mature content, but if your video contains mature themes it might receive less revenue from ads overall, because fewer brands are interested in showing ads on your video. To learn more about advertiser friendly guidelines, click here.
The frame suddenly splits into three (somehow), featuring all three hosts. The end-screens for the two previous videos appear as well.
Mahlet: And that’s it! We hope this overview of YouTube’s Community Guidelines, basic Copyright, YouTube Partner Program policies and Advertiser-Friendly Guidelines was helpful.
Matt: These systems all work together to keep YouTube safe, legal and allow you to make money -- so be sure to familiarize yourself with the ones that make sense for the way you intend to use YouTube.
Kelly: If you missed any of these three videos, please go back and check them out. Thanks !