Analytics for Content Owners

Analytics for Content Owners

YouTube provides different tools that make it easy to find the right data to run a successful channel or Content Manager. Understanding when these metrics are helpful and appropriate will help you improve your videos and channel(s), adjust your programming strategies, and run accurate business and financial reports. All of your data can be tracked for different content types, including videos, playlists, IP assets, or entire channels.

  1. YouTube Analytics displays performance-based data, with a lag time of 48-72 hours.
    • In Creator Studio: Creators and channel owners can monitor data for a single channel.
    • In Content Manager: Content owners can monitor performance across channels, and if they use Content ID also across their claimed content.
  2. Downloadable reports in the Content Manager contain final earnings, downloadable as .csv files. Content owners can organize their earnings in business reports for accounting purposes.

Operations Manager

Got Content Manager? Use the YouTube Content Manager to compare performance individually or across all your channels and assets.