Analytics for Content Owners
YouTube provides different tools that make it easy to find the right data to run a successful channel or Content Manager. Understanding when these metrics are helpful and appropriate will help you improve your videos and channel(s), adjust your programming strategies, and run accurate business and financial reports. All of your data can be tracked for different content types, including videos, playlists, IP assets, or entire channels.
- YouTube Analytics displays performance-based data, with a lag time of 48-72 hours.
- In Creator Studio: Creators and channel owners can monitor data for a single channel.
- In Content Manager: Content owners can monitor performance across channels, and if they use Content ID also across their claimed content.
- Downloadable reports in the Content Manager contain final earnings, downloadable as .csv files. Content owners can organize their earnings in business reports for accounting purposes.
Got Content Manager? Use the YouTube Content Manager to compare performance individually or across all your channels and assets.
What you can do with a Content Manager
If you have access to the YouTube Content Manager, as a Content Owner, you can see all available YouTube Analytics reports, plus additional data that are only relevant for content managers:
If you manage multiple channels through the Content Manager, Analytics allows you to look at aggregate metrics across all your connected channels. If you use Content ID, you can get performance metrics both on your own videos and any user generated content you’re claiming. If you are managing rights, you can take a look at individual assets to gauge their performance.
Using YouTube Analytics on the Content Manager level
Managing content through the Content Manager lets you access additional data that’s not available at a channel level. You can:
- Track asset performance to see how specific assets are performing, based on metrics like watch time or earnings. Group assets together to see how each group is doing based on specific metrics, e.g. estimated earnings, or filter data for top assets.
- Track channel performance when you’re managing multiple channels through the Content Manager. Find out how a channel is performing by filtering for the channel, or other information you’re interested in, then select which reports you want to run.
- Use the compare function to compare videos, assets, or channels individually, or to compare groups. This may help you answer common questions like:
- How do my top two channels compare?
- How do my top two assets compare?
- Are my music assets outperforming my sports assets? Create two asset groups, and then compare them to find out.
- How is my content performing in the YouTube Gaming app, versus across all of YouTube?
- Track content claim type: You can filter for partner-uploaded or user-generated content to keep track of how much Content ID contributes to your earnings.
- These features are only available to partners who use YouTube Content ID.
- Asset and group analytics
- List of reports for YouTube Analytics