Why branding matters

Why branding matters

Why should you create a brand for your channel? Branding can establish your channel’s identity and attract viewers -- and help bring them back for more. It’s a symbol (or set of symbols) designed to convey a consistent message about your channel. Most viewers will be introduced to your channel through a single video that they find in YouTube Search or Suggested videos, or embedded on a site. Use branding to let the audience know, at a glance, that this YouTube content is yours and that they can find more of it on your channel. Read on to learn how to design impactful branding and feature it across YouTube.

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Your channel is like a storefront -- give it the right look to show off your style, and brand it like a pro.

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