Brand your channel
Why should you create a brand for your channel? Branding can establish your channel’s identity and attract viewers -- and help bring them back for more. It’s a symbol (or set of symbols) designed to convey a consistent message about your channel. Most viewers will be introduced to your channel through a single video that they find in YouTube Search or Suggested videos, or embedded on a site. Use branding to let the audience know, at a glance, that this YouTube content is yours and that they can find more of it on your channel. Read on to learn how to design impactful branding and feature it across YouTube.
Learn how to use visual elements on your channel to create a consistent brand that your audience will identify.
Customize your channel
On YouTube, you have the opportunity to broadcast yourself—your interests, passions, personality, and more. The videos you produce will, of course, cover these things and in doing so, you can create a “brand” for your channel that your audience will recognize.
Your channel brand is the set of unique characteristics that separates your channel from the rest and communicates your key messages and content strategy.
It’s a good idea to make your branding:
- clear and representative so that people who find your channel will instantly understand what your videos are all about.
- as simple as possible. Think of logos or branding of products you like—they’re likely a singular image that sticks in your brain.
- something you’re proud of. Remember—your channel branding will become an extension of you, especially if you star in your channel.
- Think of your channel like a storefront—give it the right look to show off your style.
- Consistency is key across all of the places where your branding appears!
- Be sure your branding adheres to the YouTube Community Guidelines.
Share your brand in 4 places
Your brand can be conveyed in various places across YouTube. Remember to keep each of these elements consistent with the others so that your channel looks like one cohesive brand.
- Channel icon is your signature image or logo that represents your channel. It appears in many places—on your channel page, when you comment, and on the bottom right of videos in most playback modes. It’s best to upload a square or round image. See design guidelines.
- Channel art is a larger banner space for you to show what your channel’s about. A lot of creators include their upload schedule here. We recommend banners be at least 2560x1440 px to achieve the best display on all devices. You can create this in your favorite photo editing software. Canva is a popular resource for making banners.
- Channel description in the “About” tab gives viewers an overview of what they can expect from your channel. It could describe the types of content you will produce, include your upload schedule, and note who is starring in your videos. You can also include links to your website, contact info and/or social media accounts.
- Channel trailer is a quick video that lives on your channel page and displays to unsubscribed viewers. You can use it to give your audience a preview of what to expect on your channel and encourage them to subscribe. Note: your channel trailer may evolve as your channel grows.
Once you have a handful of videos on your channel, other tools to consider are cards, end screens, sections and playlists.
See it in action
Using your channel banner to share your schedulePhilip DeFranco's channel banner visually shows he does news and also includes key information like when he uploads and what types of programming to expect.
Producing an effective channel trailerThe YouTube Creators channel trailer shares what types of videos viewers can expect to see on the channel in less than one minute.
What’s the most essential part of building a brand on YouTube for you?
Think about the most important message you wish to communicate when viewers see your channel icon. How do you want viewers to feel when they watch your videos? What do you want them to remember about you?
What will you do to ensure you’re creating a consistent brand?
Create a list of the most important aspects of your branding message. Tailor elements like your channel art, channel icon and thumbnail so that they all tell the same story and display optimally on all platforms. Make sure each branding element communicates the same message everywhere.
How many viewers will see your featured content on mobile?Try it now
Use the Devices report in YouTube Analytics to see how many mobile viewers you’re reaching by featuring content and maximizing channel branding.