Navigating branded content lingo & formats
- See it action: The Try Guys / Google
- Works best when the brand is seeking a custom idea that is primarily focused on the product or service
- See it action: Hershey’s Hot Cocoa Kisses / The Icing Artist
- Works best when the brand is integrating into a native YouTube format like “Get Ready With Me"
- See it action: Office Depot / Hailey Sani
- Works best when the brand is looking for light touch, scalable partnerships.
TipsCheck out these tips for each branded content format and determine which might work best for your channel.
The Try Guys / GoogleDedicated
- Tip: If you’re offering a dedicated video, ensure the creative concept is one that your audience will love, engage with, and pay attention to - because this format will be primarily dedicated to said brand, product, or service.
Hershey’s Kisses / The Icing ArtistIntegration
- Tip: In this format, you may be incorporating other products, but should avoid prominently featuring other brands or logos in a major way, as you don’t want to detract from the integrated “hero” product and brand sponsor.
Office Depot / Hailey SaniBracketed
- Tip: The brand or product doesn’t necessarily need to match the theme or concept of your video - instead, the brand is featured as a standalone, sponsored portion of your existing programming.