Success stories: Bethany Mota

Success stories: Bethany Mota

In June 2009, at the age of 13, Bethany Mota started her YouTube channel, /MacBarbie07, as a way to share her creative fashion and beauty tips. Five years later, a large Gen C audience of more than five million subscribers (collectively averaging 20 million monthly views) who can't seem to get enough of her tutorials, "haul" videos, and style advice. How did Bethany go from making videos in her bedroom to launching her own clothing line and appearing on national TV? We can take three important lessons from Bethany's success.

The goals

The approach

The results

  • Share passions and interests with the YouTube audience
  • Establish a direct communication channel with fans
  • Grow overall viewership, subscriber base, and watch time of videos
  • Created content that resonates with her audience
  • Uploaded consistently and programed seasonally
  • Forged a genuine connection with her fans
  • 6.2M total subscribers
  • 20M average monthly views
  • 1.9M average views per video [as of May 2014]
Case studies from successful creators

How did Bethany go from making videos in her bedroom to launching her own clothing line and appearing on national TV?