Success stories: Epic Rap Battles

Success stories: Epic Rap Battles

Great content is at the heart of any successful YouTube channel strategy and Epic Rap Battles, with its unique blend of history, comedy, and music content, nails it. The channel has garnered more than one billion lifetime views and 10 million total subscribers thanks to four key strategies: creating a consistent content format, engaging with fans, driving clicks with end cards, and broadening its audience through cameos and collaborations. Read on to learn more about how Epic Rap Battles rakes in an average of 37 million views per rap battle video.

The goals

The approach

The results

  • Grow watch time, viewership, and subscribers
  • Create content that excites the audience and creates authentic engagement
  • Become a popular channel with a Gen C audience on YouTube
  • Built a consistent content strategy
  • Boosted viewer participation by involving them in the creation process
  • Portrayed high-profile historical figures and mainstream stars in their videos
  • 10M total subscribers
  • 1B lifetime views
  • 37M average views per rap battle
  • 8 of the 100 most commented-on videos on YouTube

In just two and a half years since launch, Maker Studios’ Epic Rap Battles of History has become one of the most popular channels on YouTube, amassing over one billion views on just 38 videos -- nearly all of which follow the same format. Created by Peter Shukoff (Nice Peter) and Lloyd Ahlquist (EpicLLOYD), ERB’s unique blend of comedy and music has driven the channel’s overwhelming success. But it has also engaged its audience in ways no other channel has. So how did ERB do it? We highlight four strategies that carried it into the YouTube elite.

Case studies from successful creators

A unique blend of history, comedy, and music content, nails it for Epic Rap Battles. The channel has garnered more than one billion lifetime views and 10 million total subscribers thanks to four key strategies.