Success stories: Michelle Phan

Success stories: Michelle Phan

Michelle Phan was one of the earliest YouTube adopters to share beauty tutorials. Over the past seven years, she has uploaded more than 300 videos that have positioned her as a how-to influencer, with more than six million subscribers and almost one billion video views.

The goals

The approach

The results 

  • Share beauty, fashion, and lifestyle tutorials with the broadest audience possible
  • Grow overall viewership, subscriber base, and watch time for her videos
  • Committed to the platform with consistent uploads
  • Produced videos related to holidays and trending topics
  • Interacted directly with fans
  • 6.4M total subscribers
  • 18M average monthly views
  • 2.9M average views per video [as of May 2014]

Case studies from successful creators

Michelle Phan was one of the earliest YouTube adopters to share beauty tutorials. See how consistent uploads, trending topics, and reaching a wide audience helped with her success and growth creatively.