Success stories: Rosanna Pansino

Success stories: Rosanna Pansino

Rosanna Pansino has uploaded more than 100 cake, cookie, and cupcake recipes as part of the NERDY NUMMIES series. Its success has driven her channel to two million total subscribers and an average of 15 million views per month. Rosanna's creative combination of two seemingly very different genres, her consistent programming, and her savvy annotation strategy have all contributed to her success on YouTube.

The goals

The approach

The results

  • Grow overall viewership, subscribers, and watch time
  • Develop a content and programming strategy that combines diverse passions and interests into a unique series that reaches a broad and engaged audience
  • Developed a unique and successful niche
  • Focused on consistent scheduling, branding, and content to build a routine for viewers
  • Optimized evergreen content with annotations that help drive long-term viewership for entire catalogue of videos
  • 3M total subscribers
  • 32M average monthly views
  • 1.6M average views in 2013 per NERDY NUMMIES episode [As of May 2014]
Case studies from successful creators

Rosanna's creative combination of two seemingly very different genres -- food and gaming -- her consistent programming, and her savvy annotation strategy have all contributed to her success on YouTube. See how she did it.