Launching Channel Membership and tips for success
If you're ready to start using Channel Memberships, make sure to invest time in the planning phase rather than rushing in and regretting it later. You want to make your members feel really special, and give them value for money. However, it's easy to make the mistake of offering more than you can deliver. Here are some things to keep in mind:
- Make it valuable: High value for your members doesn't have to mean high cost for you – it may just mean that it's exclusive.
- Make it scalable: Getting more members is awesome – but not if it means you can no longer deliver your perks.
- Make them recurring: Members pay every month and can cancel at any time, so make sure that you keep them happy for the long term.
- Try not to alienate: Taking anything away from regular viewers can backfire – instead, offer something extra for your members
To set up Channel Memberships, follow these steps:
- Head to the monetisation tab in Studio to turn on memberships. If membership isn't available yet, check the eligibility criteria and apply for access.
- Submit your perks, badges and emojis for approval. This usually takes about 24 hours.
- Make an intro video. For tips, watch this video.
- Choose the pricing for each level. Remember that pricing varies in different countries.
- Consider having at least three price points: low, middle and high.
- Pick your lowest price carefully: would you attract twice as many members at £0.99 as you would at £1.99? If not, you may earn more revenue by setting the price at £1.99.
- Don't underestimate what your biggest fans might be willing to pay.
- Publish the 'Join' button to your page.
- Build excitement with an announcement video to introduce memberships to your community.
- Plan to keep promoting memberships. You can thank members at the end of your videos or even add cards.
- Be patient. Building a robust membership programme takes time and effort.