Monetize assets with multi-party ownership
Find out how to manage your territorial ownership appropriately to unlock revenue sources.
Monetize content with shared ownership
You may share ownership of content, for example if you hold the rights in the U.S. and another partner holds the rights in Canada. YouTube allows you to declare your ownership of assets by territory, to ensure that the correct partner can control and monetize their intellectual property.
YouTube relies upon ownership information to claim videos and display ads, so your revenue could be impacted by incomplete or inaccurate information. Be certain to add ownership only in territories where you own full rights to the content.
An asset can have only one content owner per territory. If you and another partner declare ownership in the same territory, that leads to an ownership conflict, which may prevent you from monetizing that content. (Note: The publishing rights of a Sound Recording asset may belong to more than one content owner in a given territory. Learn more about embedded Composition Shares.)
You can check your asset ownership a few ways:
- In the Assets section of Content ID
- Search for assets you may not currently have ownership on using the “All Assets” and “Ownership” filters, and
- Use the "Conflicting Ownership" filter to review assets currently in ownership conflict.
- Monitor your Dashboard for any ToDo items, including assets with conflicting ownership.
- From the Reports section, download the full Asset report to see your ownership information.
- In the Assets section of Content ID
Stay on top of your applied policies
If you share ownership of an asset, you should be aware of whose policy takes effect for claims, because this determines when videos are monetized, tracked, or blocked. For a user-uploaded video claimed by a single asset, YouTube applies the policy of each partner in their respective territories. Let’s look at a few scenarios.
Scenario 1: One partner is missing ownership information.
France, Germany, Spain Norway, Sweden, Finland
- The video is monetized in France, Germany, and Spain, per Partner A’s policy, and Partner A receives this revenue.
- The video is blocked in Norway, Sweden, and Finland, per Partner B’s policy.
- YouTube applies a Track policy in the rest of the world, where ownership information is missing.
If you’re Partner A and you own this content in other territories, you would want to update your ownership information so that you’re able to monetize there as well.
Scenario 2: One partner has set no policy.
Japan, Korea Everywhere except Japan and Korea
Monetize in Japan, track elsewhere No policy set
- The video is monetized in Japan and tracked in Korea, per Partner A’s policy, and Partner A receives the revenue from Japan.
- YouTube applies no policy in the rest of the world, because partner B owns the asset but set no policy.
If you’re Partner B, you would want to set a match policy so that you can control (and monetize) your content in your territories of ownership.
Scenario 3: These partners have an ownership conflict.
Monetize in U.S. Track worldwide
- The video is tracked worldwide.
- Since there’s an ownership conflict in the U.S., YouTube applies the more restrictive policy, which is Track.
These partners would want to resolve their ownership conflict. If you’re Partner A, you’re missing out on monetization for as long as the conflict exists.The applied policy per territory factors in the owner policy as well as any partner-level or global admin policy, which could be a business rule specified in a global agreement, such as don’t monetize in certain countries.
Monitor and act upon your claims
If an asset has multiple owners, any one of them can act upon claims, including disputes and appeals. A key point to remember is that all owners of an asset would share a single claim to a video.
Let’s say both you and another partner (Acme Studios) own the rights to a movie (Superhero League), Acme in 10 territories and you in the rest of the world. A user uploads a video with a short clip from the movie, and Content ID claims the video, blocking it in most countries per your match policy. Then, the user disputes the claim, citing “fair use” under copyright law.
Any owner of an asset can release or reinstate a disputed claim, and the action of the first owner to respond will be applied to the claim. If either owner chooses Release, before the other partner responds, the claim becomes inactive. In other words, all asset owners have great power and responsibility.
The same holds true for appealed claims. If a dispute is reinstated and the uploader chooses to appeal that decision, any owner on the asset can once again review the claim, then choose to release the claim or reject the appeal. So either you or Acme could respond, and the selected action will be applied.
After watching the video, you conclude it qualifies as “fair use,” and you release the claim. You’ve successfully ended the dispute, and the Superhero League fan video is shared on YouTube.
Coordinate with other owners
Consolidate your assets. Shared ownership requires some coordination. If another partner has already created an asset for your intellectual property, consider the potential implications.
Let’s say Acme has created a separate asset, set worldwide ownership (instead of 10 territories), and ingested the same reference file. These assets would likely get merged, and the partners would need to resolve the ownership conflict by editing their ownership information.
What you can do: To ensure that you and the other partners can claim and control matched videos in your territories of ownership, check for duplicate assets or merged assets and address any ownership issues. When transferring ownership of assets, you may want to share asset lists/IDs with the new owner.
Don’t get lost in translation. Dealing with multiple language versions of content can get tricky, but your action is ultimately dictated by where you hold the rights. If you own a particular language version worldwide, you probably should create a separate asset for that.
If you own one or several dubbed versions in certain countries, you can upload the reference files for different languages to the same asset and specify your territorial ownership on the asset. This allows other content owners to add their ownership for other countries on the same asset, where they have territorial rights to the different language versions.