Promote your brand
Move your channel and brand forward by representing and promoting your brand in the media and beyond.
Communicating the essence of your brand
As you build your brand as a creator, you’ll also want to look for ways to promote it. The ability to explain key messages about your brand in just a few minutes (or words) could help you land online and offline opportunities. Try to be prepared with a short summary of your brand and what value it brings when going to networking or casual events. To learn more tips for setting your brand vision, check out our lesson.
Before your moment in the spotlight
More and more, creators are being featured in the media -- and it's a great way to introduce your brand to a wider audience! But before you accept, it’s a good idea to research the story, the audience and know where it’ll be published so you can evaluate whether or not the invitation is a good fit for your brand.
Then, consider what goals you have for the opportunity. Be clear about what you want to get from it and be ready to pass if it will not serve your broader vision.
If you decide to take the opportunity, you may want to offer the person coordinating it (or the reporter) your ideas for how the story could go, how you'd like to position your brand, and other details like announcements, deals, or a personal story. It’s also a good idea to share a press kit with your headshot, resume, and links to your best videos and channel ahead of time to help reiterate your core brand value and mission.
Questions you can ask to get context:
Prepare your story
Once you’ve accepted, prepare your story so that you can convey key messages about your brand and channel. Prior to the opportunity, it could be helpful to come up with three ideas you’d like to share. Then, think about how you could illustrate them with statistics or a story. Remember, this is a time to communicate your message rather than just answering questions. It’s a good idea to practice out loud beforehand so you feel more confident.
Once it’s showtime, know your facts and stick to those talking points whenever possible. If the person you're speaking with goes off-topic or skips around, try to redirect the conversation with phrases like, “it’s important to remember that” or “before we get off that topic, let me just add”.
Once it's over, if something didn’t seem clear, it could be beneficial to follow up and clarify any points. It’s a good idea to thank the reporter or the agency for the opportunity to be in the spotlight. Remember, media writers and reporters are working in a competitive field with short deadlines so know your facts and convey them as clearly as you can.
Steps you can take:
- Get context from the coordinator of the interview or opportunity.
- Rehearse your key messages.
- Redirect the conversation when necessary.
- Follow-up and say thanks!