Content ownership on YouTube
Up level your channel administration with Content Manager so you can roll-up your channels to efficiently manage assets, channels, and videos.
Channel administration vs. content ownership
There are two ways to access your content on YouTube. Everyone with a YouTube channel automatically has access to the interface, where they can upload and edit videos, analyze data, manage their community, and enable channel features. Only certain managed partners are given access to YouTube’s Content Manager, which includes additional capabilities.
Content Manager is a content management system (CMS) that serves as an umbrella account where you’ll be able to apply policies and other YouTube functionalities, to your content across one or more YouTube channels. CMS also allows rights holders to manage their rights through Content ID.
Three unique functions offered by the Content Manager are:
- Content ID: Copryight owners can use a system called Content ID to easiliy identify and manage their content on YouTube.
- Reports, which generate monthly downloadable reports in a business-friendly format so business entities can track earnings and other metrics; and
- Content Delivery, which provides a non-technical bulk uploading solution.
Let’s look at a fictitious example: the broadcaster “Amazing Shows” produces three television programs in the UK, and uploads weekly episodes of each show to a dedicated YouTube channel. Show 1 and Show 2 are created and owned by the same TV network, but live on different YouTube channels. By linking all their channels to the Content Manager, Amazing Shows gains the ability to look after all their content, across all their channels, from one central interface.
Here are some differences between the functionalities of a single YouTube channel and a Content Manager (CMS):
Content Manager CMS
Upload 1 video Yes Yes Upload videos in bulk (hundreds of videos) No Yes Edit videos (color, trim, add annotations/card, add music from YT music library, etc.) Yes Yes Monetize content and connect AdSense Yes Yes
Enable Content ID to block, track or monetize matching third-party uploads and other Content ID functionalities No Yes Access YT public library of assets Yes No Create policies and apply geo-restrictions on content No Yes Manage your assets No Yes
Add multiple managers/users Yes Yes Set different access levels for administrations who perform different functions No Yes
Manage multiple channels and accounts
YouTube’s Content Manager can support several user accounts, and you can switch between accounts using the account switcher button that appears at the top-right corner of every Google product, including YouTube.
If you own or manage several channels, when you click on the account switcher, a drop-down menu should list your channels by name and icon. The CMSs you manage are easily distinguished from channels by the blue “house” icon to the left of their names. If you don’t see all of your channels in the account switcher, we’ll cover how to add them in the lesson on YouTube’s Content Management System.
Let’s return to our Amazing Shows example. Here’s what their users’ different access levels look like:
Each of the channels can be accessed by different email addresses: email@example.com, firstname.lastname@example.org and email@example.com.
Note that firstname.lastname@example.org is a manager of channel 2, so anyone logging as email@example.com can access channels 1 and 2. But firstname.lastname@example.org may have less control over Channel 2 than the email@example.com user.
Three email addresses were given access to the main CMS for Amazing Shows: John@amazing.com, Amy@amazing.com, and firstname.lastname@example.org.
Let’s look at everyone’s access levels based on what they should see in the dropdown when they click on the account switcher:
- Channel1@amazing.com has access to Channel 1 (as owner); channel 2 (as a manager), and the Amazing Shows CMS.
- Channel2@amazing.com only has access to Channel 2.
- Channel3@amazing.com only has access to Channel 3.
- John@amazing.com has access to the CMS only.
- Amy@amazing.com has access to the CMS only.
Since John and Amy can access the main CMS, they can control content in all three channels linked under that CMS -- to some degree. They’ll be able to edit videos, apply policies, and upload content. But they can’t perform basic channel management -- like creating playlists or sections, deleting videos, replying to user comments, etc.