Engage and support other creators
Now that we’ve covered tips for your channel, you can also think about how you work with other creators.
Thinking about collabs? Check out the tips below to see how you can engage creators with diverse perspectives and leverage your channel to support creators from underrepresented communities:
How do I engage & support other creators?
For collaborations and new projects, am I looking at a diverse pipeline of candidates at various career stages, and is intersectionality taken into account?
- Intersectionality: Identity markers such as race, class, and gender do not exist independently of each other--each informs the others, often creating a complex convergence of oppression.
- Tip 1: Consider working with people who are “up and coming” and not just the people who are already at the top of their field.
- Tip 2: Identity markers overlap and intersect. Try to engage people who represent the various iterations of these intersections (i.e. if you are working with women, include LGBTQ+, women of color, and women with disabilities.)
Do I take opportunities to leverage my platform to elevate and support creators from underrepresented backgrounds?
- Tip 1: Consider working with creators who have participated in NextUp.
- Tip 2: If your channel references other creators and/or content (e.g. reaction videos), consider incorporating content from creators with diverse backgrounds.
Am I educating myself about marginalized perspectives by engaging diverse communities/content on YouTube(i.e. watching, liking, and commenting on videos)?
- Tip: Keep an open mind and view this as a learning opportunity.
Organizations should also consider: How is my organization working to cultivate diverse voices and empower next gen communicators/influencers?
- Tip: Consider establishing mentoring and training programs that become institutionalized in order to increase and sustain diversity of the pipeline.
How does my organization avoid tokenism? Do we engage experts and communicators from underrepresented backgrounds for opportunities that extend beyond diversity-related content?
- Tokenism: The practice of making only a symbolic effort to be inclusive of underrepresented people, especially by recruiting a small number of underrepresented people in order to give the appearance of sexual or racial equality.
- Tip: Make diversity a cross-cutting priority and regularly apply an “inclusion lens”to projects and events.
How do budgets and investments reflect the commitment to diversity and inclusion?
- Tip: Create a benchmark and set a “smart goal”--one that is actionable and measurable.