Search and discovery on YouTube

Search and discovery on YouTubeGet discovered

We know you put a ton of time and energy into making videos and it's important for you to understand how they get discovered. The goals of YouTube's search and discovery system are twofold: help viewers find the videos that they want to watch, and maximise long-term viewer engagement and satisfaction. Gain a better understanding of how the system works, where your content is displayed and what you can do to give your videos the best chance of success.