It might sound weird being told to “be yourself”, but it works! Audiences feel more engaged when a creator is acting comfortably and authentically. Some things that might help with this are
- Wear comfortable clothing and shoot in a comfortable position & location.
- Practice, practice, practice! Do practice rounds on camera and show it to family and friends before publishing.
Write a mission statement.
- Write a short statement of why you started your channel, your goals, the type of content you’ll produce and what an audience can expect from you. This doesn’t have to be more than a few sentences, but think about the unique qualities of your channel, your personality, and why viewers should tune in and come back for more.