Looking for a fun, easier way to reach your audience in between uploads?
In this video, we’ll give you an overview of YouTube Stories -- short, mobile-only videos that allow eligible creators with 10,000 subscribers or more to connect with their community more casually, in the moment and on the go.
YouTube Stories don’t just help creators connect with their existing subscribers, but also help find new ones. On average, Creators that have an active Story can accelerate their weekly new subscriber count by 8.5%!
So first, we’ll show you how to make a Story. Then, we’ll give you some things to keep in mind about Stories, and finally we’ll give you some strategies for using them.
To create a Story:
- Sign into YouTube on mobile.
- Tap the camera, then “Story”.
- Tap the capture button to take a photo, or hold it down to record a video.
- You can also select a video or image from your mobile device to add to your Story.
- From there, you can add effects like music, filters, stickers, and text. You can also @mention other creators, or highlight a viewer’s comment. You can also trim your Story or save it to your camera roll.
- Once your Story is ready, hit “Post”.
Once you have access to Stories, you’ll also see a Stories shelf on your Home page. You can click the “Create” button -- which will always show as the first avatar on this shelf -- for a quick and easy way to create a Story.
Now, here are some things to keep in mind with Stories:
- Stories are on mobile only and appear on the Stories tab of your channel page.
- They can also show to subscribers on the Subscriptions feed, and on Home and under videos to new viewers who we think might be interested in your content.
- You can check out your own Story by tapping your channel icon in the Stories row on mobile Home or on the Subscriptions feed.
- You'll see the number of views, comments and likes on each of your own Story posts at the bottom of the player. You can see the total number of views across all posts in a Story via the Stories tab on your channel page.
- You can only see the number of views, comments, and likes on an active Story, and these numbers are only available to you -- not Story viewers
- Stories expire after 7 days, which give your audience time to view your story and you time to respond to comments
- Stories have no effect on the discovery potential of your main videos - so feel free to test it out!
OK in this last section, here are some Stories best practices to think about:
- Let your fans know you’re going to start making Stories!
- Give your audience a heads up about the new content you’re posting. Some viewers might not be familiar with the feature, so include a shoutout in your regular videos or in a Community post letting them know about your plans to use Stories.
- Be consistent with your Stories
- Viewers tend to love it when they have a sense of what you post and when you’ll post it. See if you can come up with some repeatable Story ideas that give your fans something fun and easy to watch -- like an “outfit of the day” or “fun fact about me” series
- Since Stories last for 7 days, try posting at least once a week to keep your channel presence active in between uploads
- Try something new
- Viewers love seeing Stories that do more than just notify them about your latest upload. The most successful Stories show viewers something new that can’t be found in your videos. What might that be for you?
- Bring viewers behind the scenes
- Stories are a great way to give viewers a backstage pass to your life. Bring your audience behind the scenes and show them moments they can’t see anywhere else -- like showing your recording process to get them pumped for upcoming videos.
- Share your channel Milestones
- Stories are a great way to share your biggest moments with your audience. Use them to celebrate crossing subscriber thresholds and thank your fans for their support.
- Experiment and have fun
- Remember, Stories do not influence the discovery of your main uploads, so let loose a little, and try using them to experiment with new content!
Have you tried Stories yet? What do you like or not like about them? Let us know in the comments, and be sure to subscribe to the YouTube Creators channel for more creator tips and tricks. See ya next week with another video!