Fans love seeing what you’re up to, what videos you’ve uploaded and what videos you’ve liked. When they come to your channel, it’s because they enjoy your videos and want to stay up to date. Continual activity, like posting behind the scenes shots or sharing similar content from other creators on your channel, not only keeps your audience engaged, but gives the impression that there is always something new going on. It’s a great way to keep your channel looking fresh and interesting. See how this behaviour encourages viewers to keep coming back so that you build a loyal long-term following!
Keep your channel updated to encourage fans to come back; they love seeing your newest videos and other activities.
Have more repeat viewers with a regular schedule
To stay on the top of your viewers’ minds, set up a routine publishing schedule to let them know when to expect your next release - and if they are subscribed, they’ll be notified when you post something new. Publishing regularly also provides more opportunities for your videos to surface in YouTube's automated recommended and related video sections.
- Aim to publish a minimum of one video per month. Or, if you can, try releasing one video per week, on a set day each week.
- Audiences like structure, but are flexible enough to respond timely to search trends, viral videos or breaking news. You can deviate and add reactive or supplemental content to your regular programming to help your channel find new audiences.
- If you upload a lot of videos at once, instead of publishing them at the same time, select which videos you’d like to actively publish to your subscribers.
Communicate your schedule
- Communicate your schedule to your viewers – in your videos and description, on your channel art, in your channel trailer and description, and your about section, so that they know when new videos will be released.
See it in action
YouTube Nation K-Pop Superstars Break the Internet!YouTube Nation publishes daily and features their fans. If the episodes aren’t enough, they curate playlists and sections highlighting cool content in every episode. (Video in English)
Wong Fu Productions Wong Fu’s Making a MovieWong Fu Productions stay active with their fans in between making short films. In addition to fan-homage shows, like Wong Fu Weekends, they produce short teaser videos like this one to inform fans about what they're up to. (Video in English)
Get more content out of your shoots
Fans love to see more of what you have. You can get more mileage out of your shoots by reusing footage for videos that require less post-production.
- Shoot lots of footage when you’re in production. Package it creatively to increase content for your channel.
- Recycle or repurpose content into making-of videos, bloopers, behind-the-scenes, recaps, best-of countdowns, trailers, vlogs, comment videos and more.
- Create shorter versions of long-form content to act as teasers, trailers or previews.
- Provide content during the off-season. If you take a break from regular programming, stay connected to your audience during the downtime.
Use other channel activity to stay fresh
If you publish less often, you can still engage your fans with other activities that require less effort than a fully produced video. Consider creating a video series that is interactive (you can feature viewers’ questions or comments, for instance). Activities such as liking someone else’s video, posting a video comment or making a playlist can also keep your channel fresh and excite your fans with a deeper dive into who you are behind the scenes. Adjust your sharing options in channel settings based on what activity you want to share and publish to subscribers.
- Multiple actions can be aggregated into a single post for your subscribers. Space out your interactions so that uploading, commenting, adding to playlists and liking don’t happen consecutively.
- Set a schedule for your channel activity. If you upload once a week, offer curation and channel posts in the days between new videos
Are subscribers watching your videos?Try it now
Engage regularly with your audience to increase views from your subscribers. Measure the change in subscriber traffic by checking the Show only subscribers in the Views box found on the Traffic sources report to see whether your interactions are increasing subscriber traffic.
Is your upload strategy creating spikes in viewership?Try it now
After you set your upload schedule, measure the associated viewership with new uploads by tracking the change in subscriber views by checking the Show only subscribers in the Views box on the Traffic sources report.