Best practices for mid-roll ads
Mid-roll ads are a great way to increase your monetization potential. In this video we'll walk you through how to enable them, the difference between automatically placed and manually placed mid-rolls, and some best practices for using them.
If you’re in the YouTube Partner Program, there are different types of ads you can run on your videos.
You’re probably most familiar with pre-roll ads, which are ads that play before your video starts.
But when you upload videos that are 10 minutes or longer, you can also enable ads during your video -- these are called mid-roll ads or midrolls.
Mid-roll ads are a great way to increase your monetization potential.
To enable mid-roll ads, go to the monetization page for any eligible video in YouTube Studio. Then go to “Location of video ads” and select “During video”.
Once mid-rolls are enabled for your video, there are two ways they can be added: with automatic placement, or with manual placement.
Automatic placement is the default -- which means the number and placement of mid-roll ad breaks will be auto-generated. This means we’ll do the work of finding the best ad placements for you. We definitely recommend this option, as it should result in a better experience for viewers, and will increase the likelihood of an ad being served on your video.
Of course in some cases, you may have built natural breaks into your video, and prefer to add midrolls in manually so they show the way you want them to. You can do this using the ad breaks tool. This tool lets you create, preview, and edit automatically-generated or manually-set mid-roll ad breaks.
To get to the tool, click “Place manually” under “During video”.
To insert mid-roll ads manually, click “add Ad Break”.
Each new addition will populate in the list below. When editing the placement of your ad breaks, you can either enter specific timecodes at the top of the page or use the timeline below to drag and drop as necessary. Use the trash icon to delete an ad break.
If you’ve changed your mind and want to use automatic placement, you can choose “Place Automatically” from the ad breaks tool, which will remove your manually placed mid-rolls.
Once you’ve made your changes, click “Continue”, and then “Save” from the Monetization page.
Now that you know how to add mid-rolls to your video, let's go through some things to keep in mind and some best practices for using them.
When you add midrolls to your videos, ads won’t always appear. This may be because there's not advertiser demand, but part of this is also to protect the viewer experience so that viewers keep coming back to your videos. We have to keep in mind how often viewers see ads, and at what points in a video they’re seeing them. For example, viewers tell us that midrolls mid-sentence or mid-action make for very bad viewing experiences.
With this in mind, make sure you’re putting midrolls in natural breaks in your content -- and not in the middle of sentences or actions. Placing breaks at natural breaks in content will also increase the likelihood of an ad serving.
If you're using auto midrolls, we're already placing midrolls in natural breaks for you. But if you’ve manually placed them, and you think you might have midrolls set in interruptive spots, check your videos and move these ads breaks so they're no longer mid-sentence or mid-action.
You can move them manually or, to save time, use auto-midrolls.
For more info on midrolls best practices, check out the Help Center article in the description below. Thanks for watching!