Manage and analyze your live stream
Go stream! Learn how to engage your audience during a live stream using chat and earn revenue from your stream. You’ll also get tools to see how well your stream performs during and after.
Create a fun and safe live chat experience
With live chat, you can see how your viewers are reacting to what’s happening in your live stream in real time. Try out a few ways to manage your chat to maintain a safe and positive environment for your viewers:
- Assign moderators. Assign chat/comment moderators for live chat sessions to interact with the audience, remove messages, and block abusive users when appropriate.
- Use keyword blacklisting. Compile words that you want to be blocked from showing in the live chat and add them in the Community Settings. This will block live chat messages that contain these words.
- Enable Slow Mode. Slow down overall chat rate by setting a time limit between chat messages to influence how frequently a user can comment.
There are also additional gaming and live stream tools and third-party services. Learn more.
See how viewers are responding to your live stream
The live stream dashboard allows you to keep an eye on how viewers are responding during your live event so you can quickly make adjustments to keep the audience engaged. For example, if you’re noticing dips in your number of live chat messages, you can easily change your content on the fly by asking your viewers a question or moving to the next topic.
Check out what real-time metrics are available during your live stream based on the type of live stream you run:
- Stream status
- # of concurrent viewers
- Duration of live stream
- Live chat messages
- Total # of likes
- # of viewers watching
- Live chat messages/minute
- Stream status
- Average live view duration
- Total view time
- Concurrent viewers
- Total # of views
- Live chat messages/minute
Post-live analytics (available 48-72 hours after the live stream)
In YouTube Analytics, you can experiment to see how live streams best add value to your channel goals.
- How do live streams help your channel grow?
See how much your watch time or number of subscribers grew during your live stream.
- Total watch time after one week - Look at how much watch time changed after you went live and whether viewers are engaged. Live streams can be an easy way to help bump up your watch time.
- Subscriber growth - How much did you gain or lose subscribers after your live stream?
- Where in your live streams are you the most interesting?
Check out your Peak concurrents (highest number of concurrent viewers during a live stream) and the contents of your chat messages to identify trends and get ideas for future live streams.
- Peak concurrent viewers - What was the number of peak concurrent viewers? It that what you expected? Is this more or less than your previous live stream?
- Retention - Are viewers watching the entire live stream? Is there a big enough hook at the beginning to grab viewers’ attention and inspire them to keep watching? You can try out different times for your live stream to see if that affects your retention.
- Who’s watching your live streams?
Knowing your audience can help you tailor the scheduling and content of your live streams.
- Demographics - Is your live stream audience the same (gender, age, location) as your regular content? Think about where they live. If you have a lot of viewers coming from Asia, for example, you may want to adjust the time of your live stream so your fans in Asia are awake during your stream.
Once you gather your stats, think about what is working well and what you want to do with your next live stream.
Earn revenue on your live stream
If your channel is setup to earn revenue on your videos, you may be eligible to earn revenue on your live streams in two ways: ads and Super Chat.
Three types of ads can appear on your live and archived live stream videos (your default monetization settings will apply to each ad type):
Ad Type Where does the ad appear? Video ad Before the live stream. Mid-roll video ad On a desktop stream. Mid-roll video ads are manually inserted during a desktop stream. Image ad Beside or over content that is being watched on a desktop.
Super Chat gives you another way to connect with your fans and to earn revenue. Through Super Chat, fans can purchase Super Chats in the monetary amount of their choice to get their message highlighted in the live stream.
3 easy steps to get started
- See if your channel is eligible for Super Chat.
- Check availability in your location.
- If you meet these requirements, turn Super Chat on!
Super Chats stand out from other messages in two ways. Your fans see Super Chat highlighted with a color and their Super Chat stays pinned in the ticker for a set period of time, depending on the amount selected. The color of the Super Chat, the period of time it stays pinned in the ticker, and the maximum message length are determined by the amount of the purchase.
Super Chat strategies
Typically, fans Super Chat when they see others doing it and when they can get something in return (i.e. a shoutout). Before you go live, consider how you want to use Super Chat to engage with your fans. Whether it’s a call out, a personal connection, or a feeling that they’re part of a community, give your viewers a reason to use the feature.
- Thank your Super Chatters. Look into the camera and call out your Super Chatters to make them feel great and encourage the behavior.
- Do an on-stream action. Encourage your Super Chatters to get you to do something in the live stream. This could be something you don’t like doing like pushups or throwing a pie in your face or something positive like singing the Super Chatter a song or drawing them a picture. The possibilities are endless.
- Give your Super Chatters credit. Shout out your Super Chatters in the description or thumbnail of the live replay, highlight them in a future video, or recognize them with an end card!
- Get personal. Ask your Super Chatters to provide recommendations for the next video topic or follow them on social media for a specific Super Chat amount.
- Get interactive. Show real-time notification alerts during your live video to encourage more Super Chats by using third-party integration tools.
You don’t have to do these all at the same time. Experiment with breaking it up throughout the live stream so you can still focus on your content. For example, take a “Super Chat break” in your content and thank all Super Chatters at once. This will simultaneously allow you to recognize Super Chatters while keeping pace with your programming.
- You can earn revenue on live streams through ads and Super Chat.
- Enable all ads to maximize revenue during your live stream.
- Give shout outs in Super Chat to reward your biggest fans.
- Remember, your live stream may be interrupted if you broadcast music or other content that is owned by someone else.