How much money am I making?
If you have a YouTube channel with even just a few thousand views*, you have the potential to start making money. YouTube Analytics Revenue reports help you see how much money you are earning and from what sources – Ads, YouTube Premium, transactions, etc. – so that you can make smart decisions about the videos that you create and promote. Here are some key questions that these reports can answer.
*Disclaimer: Only eligible views count towards your earnings. Before you can get paid, you need to link your account to AdSense and meet minimum thresholds
When you monetise on YouTube, we share our revenue with you. See how your audience contributes to this payment so you can make decisions for your future videos.
How much money am I making?
Your Revenue report (or Partner Revenue report if you have CMS) shows your how much money you're making on YouTube, and where those revenue streams come from. Once your channel has been approved to join the YouTube Partner Programme, you can enable all ad formats to make sure that you're eligible for all types of ad revenue. You may also be eligible to earn money from Super Chats in your live streams. Note: Channels must have 1,000 subscribers and 4,000 watch hours in the previous 12-month period in order to be eligible to apply to the YouTube Partner Programme. (Learn more.)
Review this checklist if you don't see your revenue reports, to see whether you've turned on monetisation and check that your account status is in good standing. If you are part of an MCN, you may not have permission to see these reports.
- See when you made the most money by adjusting the date to “lifetime” in your revenue report.
- Associate your AdSense account when you set up your channel so you are eligible to be paid once you hit the threshold.
What makes up my YouTube earnings?
Once you know how much you're making, you can look at which streams of revenue make the most, and use this info to make informed choices before you upload your next video. Take a look at these reports:
- The Revenue report gives you an overview of the different types of revenue streams, including estimated ad revenue and estimated revenue from YouTube Premium.
- The Ad rates report gives you a detailed breakdown of how each much money each type of ad is bringing in to your channel. You can also look at how many ads play against your videos, broken down by ad types.
See it in action
See a breakdown of your revenue streamsThe Revenue report shows an overview of the different ways that you can earn revenue (green box), including net estimated revenue from ads and YouTube Premium.
Which ads are making me the most?You can see how well the different types of ads do in the ad rates. In this example, skippable video ads (purple) have the most YouTube revenue, even though non-skippable video ads have a higher CPM (red).
How does YouTube Premium make up your earnings?YouTube Premium revenue is calculated based on how much time Premium users spend on your content.
Where is revenue coming from and what days make the most?
Certain regions may contribute more than others to the ads that make up your earnings. Advertisers are interested in getting in front of different types of people, and placing ads on different type of content. Both the revenue report and the ad rates report can tell you how much money you’re making and from where.
In the example below, ad revenue is distributed between United States, United Kingdom and Australia. This creator is based in the UK, but most of the ad revenue and views are coming from the US. You can use data like this to consider publishing videos at a friendly time of day for your most engaged audience. This can help maximise viewership, and more views and watch time typically leads to more money for your channel.
- Identify the countries where most of your advertiser revenue is coming from.
- Create videos with advertiser-friendly content for those regions and provide captions and localised metadata to help reach these viewers.
See it in action
Does revenue change over time?
It’s important to analyse changes in revenue over time as you grow your channel. Many factors affect earning money on YouTube, such as: how many views and how much watch time your videos get, the ad formats you have enabled, what the demographics are of your audience, what device viewers are watching on, and if your content is advertiser friendly. You may see that there are certain months or times of year when revenue is higher but all other factors remain constant. Seeing the change over time can give you insight to make adjustments in your creative and uploading choices.