Merch that adds value
Choosing your products
If you have a dedicated audience that comments, shares and likes your videos regularly, then it might be a good time to consider selling merchandise. The key is choosing products that will resonate with your viewers. Here are a few things to think about when designing your products:
Make it personal! What things do fans associate with your channel?
- Logo: Consider creating merch featuring your logo, also called branded merchandise, especially if you have a great design
- Inside Jokes: People like to feel like they are part of a community, and merchandise that features inside jokes creates a feeling of being an “insider”.
- Catchphrases: Merch that leverages the content your audience already enjoys in your videos, is a strong bet.
- Characters: If your content features a character or set of characters, you should consider using them in your merch. There are many options to play around with, from putting them on a mug to creating a plushie.
Take a moment to think about products that can provide additional value to your fans. What are you an expert in? What types of products would be “must-haves” for your fans?
Take inspiration from this trail marker kit developed by Seth’s Bike Hacks, a channel dedicated to mountain-biking. What types of products could your fans exclusively get from you?
Ask your audience
If you are at a loss of where to start or are unsure about producing a particular product why not ask your audience? Find out what they would value through:
And, remember, never underestimate the power of good design. After all, who wants to pay to wear an ok t-shirt?