Plan to sell

Step 1: Identify your goals.

Do you want to make a specific amount of money every month or are you just looking to see your fans representing you in public? Set financial goals and milestones for yourself or give back to your fans if you surpass a certain amount.

Step 2: Get a handle on logistics.

Decide whether to do it yourself or use a merch site, like Teespring. Merchandising services will handle processing, shipping and customer service for every order, and take a cut of the sale to cover their costs while you get the remaining profit.

Step 3: Do some trial runs.

If you’ve decided to do it yourself, get a good handle on the upfront costs and time commitment it will require to manage your inventory and fulfillment. It’s a good idea to focus on “limited edition” items to start and see how well they sell!.

Step 4: Know the rules.

Before producing any merchandise, make sure it complies with YouTube’s policies.

Step 5: Start slow.

Test your audience’s appetite for your merch. We suggest introducing one product at a time.

Step 6: Promote your merch!

We find that the best method for promoting your merchandise is to wear it (or use it) in your videos. Consider creating dedicated videos about it. Show your viewers what it looks like and talk about why you chose the designs you did. Eligible creators can also showcase their products using YouTube’s merch features, look here to learn more about this.

Step 7: Keep momentum going.

Create special campaigns to sell your merch for holidays, reaching milestones on YouTube, or other goals for your channel. As your channel and expertise selling merchandise grows, think about creating limited edition products - scarcity and exclusivity can be very compelling to fans.