Set earnings goals
Better predict and plan for your channel’s future by setting monetization goals and using analytics to measure them.
What goals could you set for your channel?
Not every channel needs formal monetization goals, but if you want to earn money on YouTube, setting milestones around how much you want to earn can help lay the foundation for your success. Your goals can be smaller milestones or ambitious plans. Here are some examples:
- I want to earn at least $20/month from my channel.
- I have 2 channels and want to increase earnings from each channel by 10% over the next month.
Questions to help you plan your goals:
- What do my fans like to watch most? Check out your YouTube Analytics to find trends in your videos with high watch time and audience retention. Do you notice any common themes in these videos?
- When are your fans watching? See when your audience is most active and consider uploading videos during those times of the day and year -- like special events or themes e.g., holidays or back-to-school.
Plan your goals
You can start setting goals for your channel by looking at your own analytics to see where there is potential -- is your series or newest release trending? Then, set three goals for the next month.
Ask yourself: What are you going to do? What does success look like? What step can you take to get started? What is your deadline? Example goal Earn $5/month on my channel from ad revenue. One month from now, my balance will be $5 higher than it is now. I can enable ads on my ten most-watched videos. The last day of each month. Goal 1: Goal 2: Goal 3:
Measure how well you're doing
YouTube Analytics can help you track how much money your videos are making and see where you stand compared to your goals.
- Revenue report: Get up-to-date details on how much money your channel is earning from ads -- if you have enabled them -- and from transactions (like fan funding or memberships from Red). This amount is a projected estimate and not a guarantee of payment. This report includes earnings from ads, memberships, and transactions earnings about 48 hours after they’ve happened and may change to reflect your actual earnings at the end of the month.
- Ad Rates report: This report can show you how different types of ads perform over time, compared to one another. You can look at gross revenue to see how well your videos are doing.
- YouTube Ad Revenue: The estimated total amount of money your video made from all Google-sold advertising sources and DoubleClick partner-sold advertising sources, for the selected date range and region. Gross revenue is subject to month-end adjustment and does not include partner-served advertising. Gross revenue should not be confused with earnings, or net revenue, which factors in your revenue-sharing agreements.
- Estimated monetized playbacks: The estimated number of times any viewer watches a video (i.e., a “view”) and is shown at least one ad. Note - if a viewer quits a pre-roll ad before the ad finishes, that view will be included in your estimated playbacks but may not be counted towards your monetized playback. (This is called abandonment.)
- CPM (Cost per mille): an estimate of how much an advertiser paid for one thousand ad impressions.
- Impressions: When an ad successfully appears to a viewer on YouTube content. There can be multiple ad impressions per playback, or just one. Remember, the number of impressions may differ from the number of monetized playbacks because multiple ads can appear with a single video, and a unique impression is counted for each ad shown on your video overall.
- Transaction revenue report: (Only visible for partners that have transaction earnings.) This is your finalized earnings report containing an approximation of what you’ll actually get paid (estimated net earnings).
Why didn’t I get paid?
- Have you successfully linked AdSense? Ad-enabled views can’t be counted until this happens.
- Have you met the minimum payment threshold for your currency?
- Could your video be demonetized, have a copyright claim, or community strike?
- Do you have another channel connected to your AdSense account where monetization is disabled?
How can you track your most recent YouTube income?Try it now
For your most recent YouTube earnings, you can review estimated earnings for your channel and videos with the Revenue report.
Why doesn't your payment history page match your unpaid finalized earnings?Try it now
The payment history page in your AdSense account won't show you estimates of YouTube earnings activity and is updated after the end of the prior month to reflect any adjustments. To see revenue from your YouTube content, please use YouTube Analytics.