Getting ready for your shoot
When you create a large volume of videos on a consistent basis, a few simple production workflow ideas can help you find the time and resources you need to make high-quality videos.
Before your shoot, you’ll want to be prepared with the right location, visual design, and equipment that works. Learn tips to help your production run as smooth as possible.
Select your location
Looking for that perfect place to record? Many creators shoot their videos at home. This can be great for gameplay, unboxings, beauty tutorials, and a bunch of other topics. Whichever the category, and if you have the extra space, it’s often helpful to have a dedicated room or office that you use for recording videos.
Other videos are shot outside. For example, if you’re doing a travel vlog, you probably capture most of your footage on the go. And in some cases, you’ll want to find a specific location that corresponds with your overall trip.
For all locations, it’s important to think about the lighting and sound to ensure you can control the conditions. Also consider the safety of everyone involved. If you’re outside, remember to plan around other factors such as the weather forecast, transport of equipment, access to power outlets, etc.
It’s your responsibility to know when you might need permission to record—from a business, property owner, or even a bystander in the background. Keep in mind that some places may not allow any recording, such as inside a court or government building. Rules differ around the world.
One last piece of advice: be sensitive to people’s privacy, including your own. If you shoot at home, avoid showing your address. In all locations, respect the privacy of other people (don’t include their image, voice, or personal information without their consent).
- Visit your location in advance at the same time of day you plan to shoot.
- Figure out when you need permission from others.
Design your look
In addition to the location itself, you can establish a visual style through set design, what you wear, and how you look. Think about how everything shown on camera will reflect your personality and brand. Many creators use consistent design elements so that the audience instantly recognizes their channel. Here are a few pointers:
- Backgrounds. Try choosing backgrounds that exemplify the types of videos you’re making. For example, if you produce comedy videos, you may use bright colored backgrounds, whereas for more dramatic videos you may choose a darker or muted palette. You can use contrast or texture in the background to make subjects stand out. Try to remove things from the background that are overly distracting.
- Clothing. Similarly, you can be creative with what you wear, as it says a lot about you. To save money, many creators who need vintage clothing look in thrift stores or classified ads. Accessories—such as hats, jewelry, or handbags—often can be found in online auctions.
- Brand. In addition, consider how your look reflects your brand. For example, a gaming channel might have a more casual look, while a business channel might be more formal. You may wish to experiment with various elements to find out what works for your personal style.
Gather your gear
Before your recording starts, you want to be prepared with all your equipment so you have what you need for your shoot. If you don’t have equipment yet, see this lesson. You can also browse online forums and product review sites to select the right gear.
Some shoots are more complex than others. As mentioned, using a remote location requires extra coordination. Here’s a general checklist to help your recording go more smoothly:
- Verify that cameras, lights, and mics are working properly.
- Decide on your camera resolution and settings.
- Carefully pack and label your equipment for transport.
- Charge your batteries and bring power cords (if needed).
- Have backups—batteries, memory cards, and hard drives.
It’s a good idea to make copies of your talking points, outline, and/or script. Also, communicate the schedule (and directions) to everyone on your team, known in professional production as a “call sheet.” You might put all this in a shared online calendar. Everyone works differently, so do what makes the most sense for you.
Some creators will even prepare a “shot list”—documenting each shot they want, the camera angle, and other details. Finally, if you’ll be in a remote location, don’t forget practical things like having food and water, access to a restroom, etc. By planning in advance, you can avoid unpleasant surprises!
Are you able to make new videos consistently?
Review your calendar and check to see if your new organizational strategies have helped you make new videos consistently. Are you able to make the new videos you want and upload them on time?
Have collaborations helped your channel grow?Try it now
Check your Subscribers report in YouTube Analytics to see if you’ve gained subscribers since you started collaborating with other channels. If so, how do you think working with others helps you grow?