Tips to be more productive and efficient on YouTube
Simple hacks can streamline your video creation and help you earn more money. Learn ways to be more proficient on your channel (with less effort) and consider revenue options beyond ads.
Doing what you love (and getting some help)
Making content for YouTube can be a lot of work. So it’s important to create videos that you’re excited about and not just follow the trends. This will help ensure you’re authentic and that you’re creating content you love, which will help make growing a more sustainable practice.
While it’s good to know how to do everything related to your channel, you don’t have to do it alone. It can be more efficient to work with a team--especially if there are certain tasks that you don’t like to do, or think that you don’t do as well as someone else could. Find reliable people you can trust. If you don’t think you can pay someone, look into other avenues, like offering an internship to film school students or trading a home-cooked meal for editing help. Get creative and use your network to source help. Sites like fiverr, upwork, and freelancer could also be good for leads.
Refining your processes
One of the easiest ways to be more efficient with your channel is to streamline workflows. Here are a few examples:
- Try creating templates for things like scripts, thumbnails, and even your set.
- Set a small area in your house aside for filming so that you have a set ready whenever the mood for filming strikes.
- Do repetitive tasks all on one day--like filming on one day and thumbnail creation the next. This can help keep you focused on one task at a time.
Remember, every video you make doesn’t have to be perfect. Once you’ve finalized something, let it go! Set it up to publish and move on.
Planning is key!
- Write down what shots you need and all of the other assets (for promotion, social media, etc.) before you start filming.
- Consider video titles, metadata, and thumbnails before the shoot.
Finding alternative revenue streams
Money is a common source of stress. And we know that for YouTube creators who depend on ads as their primary revenue source, this can be extra stressful because ad revenue has seasonal fluctuations and some videos may earn less revenue than you expect.
Diversifying your revenue streams can help you grow your revenue, have a more predictable overall income, and feel like you have more control over the money you earn. Beyond ads, common ways to earn money include brand deals (Famebit is a good place to start), channel memberships or crowdfunding, Super Chat, and merchandise. You don’t need to adopt them all-you can decide which suit your channel best.