Engaging with fans through Super Chat
Super Chat gives you another way to engage with your fans and earn money through your chat window. Find out how creators have successfully used Super Chat to tap into a new revenue stream and build their community.
Getting started with Super Chat
Super Chat allows you to build stronger connections with your fans and earn more money. With this feature, viewers of your YouTube live streams and Premieres can purchase Super Chats to highlight their messages within chat.
How to enable Super Chat
- See if your channel is eligible for Super Chat.
- Check Super Chat availability in your location.
- If you meet the requirements, turn Super Chat on. (Click “Get Started” under Live Chat tab to review and accept terms.)
Super Chats are highlighted with a color and stay pinned in the ticker for a set period of time that varies based on the amount paid by viewers, helping you identify top fans and prioritize fast moving chats.
Keep in mind
- Super Chat isn’t available on age-restricted, unlisted, or private live streams.
- If you’re new to live streaming on YouTube, check out these strategies.
- Super Chat is available before and during Premieres.
See it in action
What is Super Chat?Super Chat does double duty: you can know who your top fans are, and you get a new revenue stream.
5 ways to build your audience with Super Chat
Super Chat is a great way to interact with your fans and grow your community. For your audience, Super Chat is like paying for a front-row seat in the digital age. By bringing your fans closer to you with Super Chat, you can generate more engagement with your audience and explore a new revenue stream.
To get the most value from Super Chat, consider trying out these techniques:
- Say thanks. Look in the camera and shout out your Super Chat senders to make them feel special. For example, “Ali, you’re amazing … thanks for your Super Chat!” Some creators do Super Chat breaks, thanking all Super Chat senders at once, in order to control the pace of the live stream.
- Give credit. Call out your Super Chat senders in the description of your archived live stream. Or list their names at the end of a video—like in the closing credits of a movie.
- Get personal. Ask your Super Chat senders to suggest your next video topic. You also can opt to follow your fans on social media if they purchase a Super Chat over a certain amount.
- Do something. Perform an action—such as a silly dance or song—in return for a Super Chat. Make it expressive, with movement and sound, so that viewers are entertained. Your fans can ask you to do something in particular—just keep it safe and appropriate for your audience (see guidelines).
- Make it interactive. You may want to integrate with third-party tools (such as IFTTT) so that a Super Chat triggers an event. For example, a light in the background can blink or change colors based on the Super Chat amount. Some creators have confetti streamers or fog machines turn on from Super Chats received.
When fans feel like they’re getting something in return, fans may be more likely to show support for their favorite creators. Have fun, be spontaneous, and keep experimenting! (Remember to respect the Community Guidelines, and protect your privacy and safety on YouTube.)
- Thank viewers who send Super Chats.
- Respond to Super Chats with an onscreen action.
- Allow viewers to request content via Super Chat.
- Tell viewers how Super Chat will help fund your projects.
- You can integrate real-time alerts and notifications into live streaming software or encoders.
See it in action
Recognize fans with a personal touchMatthewSantoro offers recognition for senders of Super Chats, such as credit in the video description. Or even a personal phone call.
Turning on devices with Super ChatStreamGeeks shows how to turn on smart devices using the Super Chat IFTT (if this, then that) YouTube integration.
Tracking your progress
Just like you monitor other aspects of your channel, it helps to track your Super Chat progress so that you can improve over time. Try not to focus solely on a financial goal. Instead, consider how Super Chat can enhance the live stream or Premieres experience and why your fans would want to join in.
To better understand the performance of your live streams:
- Monitor your live stream dashboard while you’re live to see key metrics such as concurrent viewers. Look at “peak concurrent” for the highest number of viewers during your live stream. You also can view live chat messages here, and filter to see Super Chat messages.
- Check your YouTube Analytics after your live stream for data on Watch Time, Audience Retention, Demographics, Playback Locations, Traffic Sources, and Devices. All this data can help you figure out who’s watching and what you can do to keep them watching more.
- Review your Transaction Revenue report a couple of days after your live stream or Premiere for estimated revenue from Super Chat purchases. You can filter results by geography or date. Try examining the number of Super Chats as well as the average Super Chat amount.(Super Chat revenue may vary due to service fees, sales tax, or other charges.)
When you uncover something that works well for you, try doing it again!
Keep in mind
- You may see different metrics depending on whether you live stream from mobile or desktop.
- Metrics typically are available in YouTube Analytics 48-72 hours after your live stream ends.
- You can find finalized YouTube earnings within your AdSense account (in the following month).
A few more Super Chat tips
You can decide how live streaming and Premieres complement your channel programming and when you’d like to use Super Chat. You don’t need a massive audience to benefit from Super Chat. Creators with smaller communities of dedicated fans have found success with Super Chat also.
To help manage Super Chat during a live stream or Premiere, you can use YouTube’s live chat moderation tools. For example, you can remove individual messages, add words to a blocked list, and/or have YouTube hold potentially inappropriate live chat messages identified by our system. You also can delegate moderation, allowing people you trust to manage chats.
Consider trying out these other techniques when using Super Chat:
- Build some momentum. Fans are more likely to try Super Chat when they see others doing it. It helps to mention the Super Chat feature, especially at the start of a live stream, and bring it up again if chats drop off. This can influence fans to get the ball rolling with Super Chat—and for more fans to join in.
- Tailor to your audience. Think about what motivates your specific audience to engage with Super Chat. Some fans may appreciate getting recognition, having a personal connection with you, or feeling part of a community. Other fans may want to help you hit a monetary goal or trigger a real-world event. Adjust your Super Chat approach based on what impresses and delights your fans.
Also, you might be interested in Super Chat for Good. Creators in the U.S. and Canada can select an eligible U.S.-registered nonprofit when setting up their Super Chat stream, and 100% of the funds raised will be automatically routed to the chosen nonprofit. If eligible, go to the settings of your live stream and enable Super Chat for Good, then search and select the charity you want to support.