Keep ‘em watching with playlists
Imagine that your channel is like an online store, with well-organized, smartly-curated displays that showcase your different types of content. Whether you create videos with different themes or you curate videos from others, keep your collections organized with playlists and sections to get people to watch more of your channel and communicate why they should subscribe. Collecting and sharing videos from across YouTube on your channel can also help you offer even more value to your fans, and establish your reputation as a trendsetter.
Viewers like to watch more of a good thing. Organize your videos into easy-to-find catalogs of playlists and sections.
Personalize your collection with a playlist to share with others
A playlist is an ordered list of videos that you create, often with a specific theme, like SORTED Food’s “Biscuits” or “Food Gifts” playlists. The items in a playlist can be videos collected from your channel or other channels. Either way, playlists can help you position yourself as a trendsetter, introducing your fans to more of what they love.
Playlists can showcase your channel’s personality and ultimately, your creativity. Great playlists can increase watch time and create another asset that will appear in search results, and in suggested videos. You can even make a playlist around a big or current event, like International Chocolate Day (September 13). Or, assemble a “Best of” playlist to highlight your most watched videos so that long-term fans don’t have to search around to find their favorites. (It's also helps new fans see your most popular content.) If your channel features multiple hosts or personalities, you can use playlists to give each host their own space, too.
See it in action
DS2DIO LXD Dance Highlights playlistDS2DIO's selection of playlists and sections makes it easy for viewers to find exactly what type of dance performance they want to watch. (Video in English)
SORTED food Food Gifts playlistSORTED food's Food Gifts playlist is a great example of how to organize videos by a particular category to attract viewers. (Video in English)
Feng shui your channel with sections
A section allows you to group videos together in a particular way so that your audience can make easier decisions about what they want to watch. They keep your channel looking organized and neat. Sections can be created from a single playlist, a group of playlists, or a group of channels. You can assemble sections based on a common theme, like putting surf channels and playlists with surf videos into one section.
Consider ordering sections for potential fans and first time visitors to your channel. Have a group of videos that you think are your best work? It may help to put them in a section that you can highlight near the top of your channel.
See it in action
IISUPERWOMANII's channel sectionsThis channel's sections are organized by phrases that describe the type and feel of the content. The names given to the sections and playlists show off the host’s personality and is a creative way to get viewers hooked on the content. (Video in English)
Which playlists are most popular?Try it now
Under Traffic sources, look for your playlists and see which playlist is most popular. This can be a playlist you created yourself or another person’s playlist which included one of your videos.