Earn and keep attention through a creative strategy

Earn and keep attention through a creative strategy

Your content needs to quickly engage your audience or they’ll click on another video. People come to YouTube to either be entertained, to learn something, or to be inspired. Let's look at these three categories and see how other companies have done it successfully on YouTube.

Defining a video content strategy

People come to YouTube to be entertained, informed, or inspired; their needs and wants change all the time. Give them great reasons to watch.