Vlog like a pro

Learn ways to master the craft of video blogging.

• Build a direct connection to your audience

  YouTube’s top creators have grown their fanbases into the millions, often by being their authentic selves on camera. But for beginners, talking into a camera lens can feel a little weird. Fear not, we’ve got some guidelines to get you comfy with the art of video blogging, otherwise known as "vlogging". And remember, the more you practise, the better you’ll likely become.

  Talking to viewers in an authentic way on camera is often what makes the difference between gaining an audience and creating a community. An audience is made up of listeners. A community is willing to follow you from video to video. Essentially, many of them consider you as a friend.

  Consider this quote from make-up guru, Michelle Phan:

  "It’s a different relationship. Creators are more like friends, brothers or sisters to the audience, rather than celebrities who are seen as idols." – Michelle Phan, 8 million subscribers

  Real bonds are formed through YouTube. And that becomes most apparent at "meetups", where creators invite their fans to meet them in person. Suddenly all those numbers and comments turn into real people.

  It sounds easy enough, doesn't it? Just sit down with your camera and start chatting away.

  But the reality is, this isn’t that easy for a lot of people. After all, the lens can seem rather scary and being in front of it can feel like public speaking. BUT – if you can work past that feeling and push your comfort zone a little, there are huge potential benefits.

• The benefits of video blogging

  If you’re not sure about putting yourself on camera for the world to see, it’s perfectly understandable. However, there are serious perks to this format. Consider some of the benefits to video blogging:

  1. Building a more loyal fanbase: Vlogging gives your fans access to the real you, and this can help create a more loyal fanbase that’ll follow you, whatever you do or wherever you go. Our data also shows that subscribers watch more videos, and watch longer videos, than non-subscribers.
  2. Connecting with people like you around the world: Viewers will get to know the real you, opening up the potential for people around the world who share your same interests and sensibilities to meet and talk with you and to each other.
  3. Uploading videos that are often easier to make: Video blogs typically aren’t as hard to produce as other videos. Sometimes, they’re simply recorded with a handheld camera, and all in one take. Therefore, it can be much easier to make a lot of videos.
  4. Operating a more sustainable channel: With the easier-to-make videos described above, you can operate a more sustainable channel with consistent content.

• 6 ways to be conversational

  Not sure how to actually set up a video blog? Here are some popular types. One thing to note is that they’re all conversational, using a relaxed or informal tone. It’s like you’re there in the room talking to friends. Which of these strategies might be best suited for your channel?

  1. Personal topic: The first thing a lot of people think about when they hear "video blogging" is someone documenting a day in their personal life. This is effective because the creator is opening themselves up to the audience, usually from home, and sharing some of their inner thoughts. Audiences can find this fascinating because it feels like they’re getting a peek into someone else’s life.
  2. General topic: With this type, you can still talk directly to your viewers in a personal way, but the subject is not your personal life. Rather, it’s something more general, like a product review, travel video or tutorial.
  3. Storytelling: Telling stories into the camera is another great way to be conversational. Perhaps it’s what happened last week on your way to work or the hilarious story about the first time your Uncle John tried waterskiing. Maybe it’s funny, sad or simply interesting. Either way, a compelling tale told well can make for a very watchable video blog.
  4. Fictional character: Even scripted, narrative videos can be conversational when an actor is playing the character of a vlogger. Does it work? Just look at some of the most successful scripted projects on YouTube, such as The Guild, the Emmy-winning Lizzie Bennet Diaries and more recently Breaking Out. Each involved a fictional character talking to the lens. The audience likely knew the people on camera were playing a role, but they didn’t mind. They enjoyed the direct-address style anyway.
  5. Supplemental videos: What if you don't want the main videos you produce to be video blogs? You can still be conversational in supplemental videos. These can be separate from your main content or attached to the beginning and/or end of videos. This could be a casual greeting to your viewers beforehand or a call-to-action afterwards.
  6. Responding to comments: Subscribers are usually super excited to hear you call out their name in a video. Responding to comments – especially on camera – shows that you’re listening, you care what they think and that you’re willing to interact. All of this builds fan loyalty. If you don’t want to make a video blog like this, even simply responding in the comments can help.

   

  See it in action

  • 
    Personal Topic
    This personal video blog from Judy, of ItsJudysLife, shows her at home, comfortable, and talking about what’s been going on in the life of her family.
  • 
    General topic
    Marques Brownlee’s video blog is an in-depth review of a smartphone. He’s at home, talking to the camera and being his true self, but not discussing personal details.
  • 
    Storytelling
    In between producing short films, filmmaker Olan Rogers tells stories. Pay close attention to his relaxed, casual tone – it's as if he’s speaking to his best friend.
  • 
    Fictional Character
    This first episode of Breaking Out starts with a personal video blog, then transitions to a more traditional style of scripted entertainment.
  • 
    Supplemental video
    These conversational, handheld updates from the filmmakers at WongFuWeekends remind viewers that there are real people behind the glossy short films typically produced on their channel. This increases the connection on a human level.
  • 
    Responding to comments
    Sandi, of the CutePolish channel, responds to some of her fans’ comments on social media. Notice how she even put a hashtag in the title to encourage more questions.

• 12 production tips to be great on camera

  All right then! Let’s dig into the details and talk about what you should consider when getting ready to talk to the camera. Keep in mind – this typically works best when you’re authentic and let your true personality shine through.

  1. Have a point: Successful vloggers often have a singular point that is made clear in the title and thumbnail, which they deliver in the video. Have a clear idea of what you want to say, and stick to that topic – a list of bullet points can help you stay on track so you don't ramble. Take a look at the tip from Hank Green's vlog.
  2. Pick your location: The location can communicate a lot about who you are and what you’re talking to the camera about. Experiment with shooting while seated in your house or while walking, which can add interesting visuals to the background.
  3. Think about your look: Viewers decide if they want to watch a video within the first 5 seconds and how you present yourself can matter. Do you want to appear polished and clean-cut? Or perhaps cool and casual?
  4. Find the light: Bright, full lighting is usually ideal as it maximises image colour and sharpness. Soft light is most flattering on skin tones, whether it’s sunlight through a curtain or diffuse light from an electric bulb. As a general rule, try to get your eyes to sparkle!
  5. Frame your shot: Consider placing the camera as close as you’re comfortable with, keeping in mind that many of your viewers will likely be watching on small screens. Think about the height of the tripod and your position in the frame. Some creators like to have their head directly in the centre, while others like placement towards the sides. And last but not least, don’t forget to focus the camera!
  6. Be close to the mic: It’s best to start with a clean, clear recording since sound is sometimes more critical than the picture quality. If viewers can't hear you, your message might get lost. Try to get close to the camera mic or get an external shotgun mic with a range that will reach you. For more on good audio, dive into our lesson on sound.
  7. Choose your tone: Your tone is your general demeanour or attitude, and it’s directly tied to your brand. What do you want to communicate to your audience about who you are? Cool? Confident? Sarcastic? Wild? A lot of creators are high-energy and positive, but you don’t have to be. Experiment with your tone and allow it to evolve naturally over time. In general, it's a good idea to sit or stand casually and to speak as if you're addressing a single person.
  8. Get comfortable: Practise, practise, practise! Make video after video, even if you never upload them. Watch what you've recorded and make a checklist of what to improve. Chances are, you’ll get better and become more comfortable. When you're ready to evolve and grow, consider uploading the videos and get live feedback from your audience.
  9. Add energy: Most successful creators tend to really turn up their volume and enthusiasm. Once you feel comfortable enough on camera, consider trying this yourself. If you’re normally at a 5 by way of energy, try to turn that dial up to an 8 or 9 to really show your passion and get viewers on board. Of course if your preference is a cool, calm demeanour instead, that also works.
  10. Lead with awesome: Derek of Veritasium uses: leading with awesome is all about "front-loading" your video with the best part, or teasing it out. This can help capture viewer attention and keep them from clicking away. Derek explains it well in his video here.
  11. Edit for pacing: If you’ve never heard of jump cuts, chances are you’ve seen them. This is an editing technique where you make cuts in the middle of the same shot or of similar shots to remove the "uhs" and "ums" and edit segments together. Love it or hate it, it’s a way to improve the pace of your videos and make them more narratively pleasing. Some people make cuts in the middle of sentences, some after each sentence, while others don’t use jump-cuts at all. Any way is fine. Just remember there are millions of other videos that your viewers could be watching, so try to keep them engaged with your content.
  12. Upload & get discovered: Remember to package the video in a way that’s true to its content. Try and make your thumbnail, title and description reflect what you’re talking about. We call it "delivering on the promise of the video" so viewers are happy that they clicked on it!

  Above all, talk about what you love, be yourself and try not to be overly critical of yourself. It’s uniqueness and authenticity that makes a vlog enjoyable to watch.