What is YPP?
Learn more about our YouTube Partner Programme and application requirements.
Hi, my name is Stefan and I'm a strategist at YouTube. The question I often hear from creators is 'When can I start making money on YouTube?' So, I'm going to explain the basics of what you need to know to start earning money with your YouTube channel. Before you can earn money on your channel, you need an audience. To build an audience you need to make consistent videos that viewers really like watching. And, like anything on YouTube, it's important that your videos follow YouTube's Community Guidelines.
After that's all working for you, you can apply to join the YouTube Partner Programme (YPP) which lets creators monetise their videos on YouTube. To qualify for YPP you need to be in good standing with YouTube and have 4000 valid public watch hours in the previous 12 months and at least 1000 subscribers. We've set these thresholds because we want creators to be good citizens on the platform, and these requirements ensure that our teams have enough information to review your channel.
Note that you can only apply to YPP after you cross the watch hour and subscriber thresholds. We'll keep you updated on your progress towards hitting these thresholds in the Monetisation tab in YouTube Studio. You can also choose to be notified with an email once you're eligible to apply. Once your channel does hit these thresholds, you'll need to sign the Partner Programme terms, and sign up for a Google AdSense account. After all of these steps are completed, then your channel will be reviewed against our policies.
And if everything looks good, you can start earning money from ads and from YouTube Premium subscribers watching your content. Also, once you're approved for the YouTube Partner Programme, there are other revenue streams besides ads that you can tap into, like channel memberships or Super chat, as long as you meet their criteria and they're available in your country.
So that's the programme in a nutshell. Now I'm going to walk you through some of the most common questions we get. The first is around channel reviews. Say you think that your channel qualifies for YPP, but it hasn't been reviewed yet. We'll usually get back to you in about a month, but you can find more about your status on the Monetisation page in YouTube Studio. Until then keep making great content and focusing on building your audience.
Another question that comes up is what if your channel isn't approved? If you're not approved for YPP it's likely because your channel does not meet the monetisation policies or Community Guidelines, in which case you can re-apply again in 30 days as long as you still meet the watch hour and subscriber thresholds. Before you reapply, we suggest that you read through these policies – links are in the description – and go to the Monetisation page in your account and review your videos with our YouTube Partner Programme policies and our Community Guidelines in mind. The next step is to edit or delete any videos that violate those policies.
Once you're successfully in the programme, creators often ask 'Do I have to meet the threshold every year?' The short answer is no. However, you do need to stay active with uploads and community posts. If you're inactive on your channel for six months and fall below the threshold, we may remove your channel from the partner programme.
So, are you ready? Apply to join today and stay tuned to this channel and the Creator Academy for more insights, including how to get the most out of ads and other monetisation features. Bye for now!